Charter Communications
Senior Manager, Marketing Research
Charter Communications, Stamford, Connecticut, United States, 06925
JOB SUMMARYThis position is responsible for leading a variety of marketing research activities that support multiple functions across the company. This individual will report to the Dir, Marketing Research and manage external research consultants and lead vendors to deliver against a highly strategic set of marketing research objectives. This position will also help on-board new team members and serve as a resource for more junior team members. The position will work proactively across the organization to identify, champion and act on research and information needs. This position involves extensive research design, primary and secondary research reporting, and research project management.
MAJOR DUTIES AND RESPONSIBILITIESActively and consistently supports all efforts to simplify and enhance the customer experience.Responsible for leading the development of new research efforts across a variety of initiatives.Construct research to help guide internal clients to make informed business decisions.Present findings and recommendations to key stakeholders, including sr. leadership.Be a strategic thinker with an eye to help move the business forward.Efficiently and effectively manage appropriate partnerships, vendors, contractors, consultants, etc.Work collaboratively with internal teams on a variety of research projects.Lead multiple primary research projects, including advertising testing, product usability, and satisfaction and brand health trackers.Manage the research budget.
REQUIRED QUALIFICATIONSRequired Skills/Abilities and KnowledgeAbility to read, write, speak and understand English.Experience working with qualitative and quantitative research methodologies.Ability to analyze and interpret data to make recommendations based on analysis and expertise.Ability to identify research necessary to address a multitude of business needs.Experience interpreting and summarizing secondary data (e.g. Forrester, Mintel, etc.).Resourceful, proactive, detail-oriented and able to thrive in fast-paced environment while managing multiple projects at once.Advanced proficiency with Excel and PowerPoint; proficient in other desktop applications.Ability to manage multiple projects at one time and handle shifting priorities.Required EducationBachelors degree in Research, Marketing, Business, Management or related field.Required Related Work Experience and Number of YearsProject management experience - 5+ years; Marketing Research experience - 7+ years.PREFERRED QUALIFICATIONSPreferred Skills/Abilities and KnowledgeKnowledge of all major research methodologies, leading companies, associations, publications, industry trends and innovations.Knowledge of Comperemedia, Kantar, Forrester and SNL platforms.Knowledge of cable television, internet, media and telephony products and services.WORKING CONDITIONSOffice environment, light to moderate travel required (10-20%).
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MAJOR DUTIES AND RESPONSIBILITIESActively and consistently supports all efforts to simplify and enhance the customer experience.Responsible for leading the development of new research efforts across a variety of initiatives.Construct research to help guide internal clients to make informed business decisions.Present findings and recommendations to key stakeholders, including sr. leadership.Be a strategic thinker with an eye to help move the business forward.Efficiently and effectively manage appropriate partnerships, vendors, contractors, consultants, etc.Work collaboratively with internal teams on a variety of research projects.Lead multiple primary research projects, including advertising testing, product usability, and satisfaction and brand health trackers.Manage the research budget.
REQUIRED QUALIFICATIONSRequired Skills/Abilities and KnowledgeAbility to read, write, speak and understand English.Experience working with qualitative and quantitative research methodologies.Ability to analyze and interpret data to make recommendations based on analysis and expertise.Ability to identify research necessary to address a multitude of business needs.Experience interpreting and summarizing secondary data (e.g. Forrester, Mintel, etc.).Resourceful, proactive, detail-oriented and able to thrive in fast-paced environment while managing multiple projects at once.Advanced proficiency with Excel and PowerPoint; proficient in other desktop applications.Ability to manage multiple projects at one time and handle shifting priorities.Required EducationBachelors degree in Research, Marketing, Business, Management or related field.Required Related Work Experience and Number of YearsProject management experience - 5+ years; Marketing Research experience - 7+ years.PREFERRED QUALIFICATIONSPreferred Skills/Abilities and KnowledgeKnowledge of all major research methodologies, leading companies, associations, publications, industry trends and innovations.Knowledge of Comperemedia, Kantar, Forrester and SNL platforms.Knowledge of cable television, internet, media and telephony products and services.WORKING CONDITIONSOffice environment, light to moderate travel required (10-20%).
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