Sr Brand Manager (eCommerce) - ECommerce, Content Strategy

This job was posted by https://illinoisjoblink.illinois.gov : For more information, please see: https://illinoisjoblink.illinois.gov/jobs/12361211 Brand Manager III \ \ Position Overview \ Our Pharmaceutical client is looking to hire a freelance Senior Brand Manager for a 6 month contract. This Brand Manager will execute brand strategies to enhance market presence and drive growth. This position involves overseeing brand management initiatives, eCommerce strategies, and content syndication to ensure alignment with the overall business objectives. This role is:\ -Remote for the right fit candidate, but hybrid if local to Bridgewater, NJ.\ -Freelance, 6 month contract\ -40 hours per week\ -Begins in January 2025\ -E-Commerce based\ \ Key Responsibilities Lead digital content strategy across 12 brands with a focus on eCommerce digital shelf content that drives discoverability. Develop and execute digital content focused on short and long term commercial success criteria and metrics. You will own the annual content calendar for each brand. Improve digital shell content for 5000 individual product pages, 12 brand stores for Amazon/Walmart, and 12 custom landing pages on Instacart. Manage content budget, spend allocation, approvals, and reconciliation. Lead digital content creation with agency partners and brand marketing teams. Analyze market trends and consumer insights to inform brand strategy and decision-making. Work directly with customer teams to educate and advise retailers on how to optimize their eCommerce platforms against both product discovery and conversion as well as external traffic drivers to the Retailer platforms. Track and report on key performance indicators related to brand performance and adjust strategies accordingly. Oversee maintenance of FAQs working closely with Consumer Care team to educate and empower the customer Qualifications 5 years of experience in brand management or a similar role. Strong understanding of SEO, eCommerce (Amazon, Walmart, Instacart), and digital marketing strategies. Proven experience with E-Commerce fit for platform content, images, and video. Excellent SEO and discoverability knowledge Experience working directly with customer teams to educate and advise retailers on how to optimize their eCommerce platforms Experience managing agency partners associated to a respective list of brands In this position, you may have access to client or customer systems, confidential and/or proprietary information or data, including medical data. Benefits Creative Circle\'s Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location {target"_blank" rel"noopener"}is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.\ \ Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:\ \ Email your resume in Word to:\ \ sasha.walkerjobalert.creativecircle.com \ Pl ase do NOT change the email subject line in any way. You must keep the JobID: : SW9-1830710L783 in the email subject line for your application to be considered.\ \ Sasha Walker - Recruiter\ \ For this position, you must be currently authorized to work in the United States without the need for sponsorship for a non-immigrant visa.\ \ \ \ This job was first posted by Creative Circle on 11/21/2024 and applications will be accepted on an ongoing basis until the position is filled or closed.