Arc Worldwide, Inc.
Ecommerce Content Strategist
Arc Worldwide, Inc., Chicago, Illinois, United States, 60290
Arc is the lead shopper and retail agency within Publicis Groupe. In an era of unprecedented disruption, where the customers you seek actively resist brands like never before, everything we do is in service of making your brand irresistible. We call it Irresistible Commerce. And it starts by employing insights and data to uncover what’s standing in the way of growth. Then we deploy irresistible creative solutions to build connected shopping experiences that are personal, valuable and delightful for your customers. The results simultaneously drive brand sales and love. Helping us become WARC’s #1 Specialty Retail Agency with groundbreaking work recognized by Adweek, ANA Reggie Awards and Effies.Job Description
As an Ecommerce Content Strategist at Arc, you’ll help guide the planning, development, and execution of ecommerce content strategies across many digital platforms. These strategies will support Arc’s overall goal of delivering custom, connected commerce solutions for our clients. You’ll do this by having a deep knowledge of online platforms (with an emphasis on Amazon), a constant drive to learn trends and challenges on these platforms and within the ecommerce space, and by looking for opportunities to grow our clients’ brands with data-driven content roadmaps.CORE RESPONSIBILITIES:Plan, develop, and lead ecommerce content strategies for client projectsReview creative outputs and provide feedback to teams to ensure approved content strategies are being followedCollaborate with category and retailer strategists on understanding the target shopper and content opportunitiesPerform competitive ecommerce market research and analysis to guide strategiesUnderstand our clients’ brand stories, personalities, and current positions in the market and within their categoriesCreate content strategy briefs for project teamsDevelop brand store wireframes with the consideration of the shopper journey content touch-points from awareness to conversionWork with and guide copywriters and designers during the creative content development processSelect and wireframe modules for basic and premium A+/enhanced contentLook for areas of opportunity for our clients’ brands within the market; develop and sell-in ideas that will help create a strategic, critical shift to enhance the brand’s presence, when applicableSource category and product keywords to support and drive the development or optimization of Brand Store and Product Detail Pages (PDPs), including titles, bullets, product descriptions, basic and premium A+/enhanced content live copy text and meta descriptionsPerform audits on current client ecommerce content to assess areas of opportunity for future updates and scope buildingQualifications
Possess a high-level knowledge of ecommerce platforms (Amazon, Target, Walmart, Chewy, etc.) and nuancesUnderstand what a shopper’s digital journey looks like on a specific platform and the content/messaging touchpoints along the wayPassionate for knowledge sharing and collaborating with othersExperienced with PDPs, self-managed brand stores, and A+/enhanced contentAbility to identify overall platform opportunitiesProfessional candidness and unmoved curiosityExcels when working autonomously and as part of a teamOut-of-the-box thinkerAbility to see the “big picture”/end goal of a strategy and possess to know-how to build it from the ground upAnalytical problem solverAdditional Information
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:Paid Family Care for parents and caregivers for 12 weeks or moreMonetary assistance and support for Adoption, Surrogacy and FertilityMonetary assistance and support for pet adoptionEmployee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balanceTuition AssistancePaid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and moreMatching Gifts programsFlexible working arrangements‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)Business Resource Groups that support multiple affinities and alliancesThe benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.Arc is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.All your information will be kept confidential according to EEO guidelines.Compensation Range: $64,500 - $79,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 02/29/2024.
#J-18808-Ljbffr
As an Ecommerce Content Strategist at Arc, you’ll help guide the planning, development, and execution of ecommerce content strategies across many digital platforms. These strategies will support Arc’s overall goal of delivering custom, connected commerce solutions for our clients. You’ll do this by having a deep knowledge of online platforms (with an emphasis on Amazon), a constant drive to learn trends and challenges on these platforms and within the ecommerce space, and by looking for opportunities to grow our clients’ brands with data-driven content roadmaps.CORE RESPONSIBILITIES:Plan, develop, and lead ecommerce content strategies for client projectsReview creative outputs and provide feedback to teams to ensure approved content strategies are being followedCollaborate with category and retailer strategists on understanding the target shopper and content opportunitiesPerform competitive ecommerce market research and analysis to guide strategiesUnderstand our clients’ brand stories, personalities, and current positions in the market and within their categoriesCreate content strategy briefs for project teamsDevelop brand store wireframes with the consideration of the shopper journey content touch-points from awareness to conversionWork with and guide copywriters and designers during the creative content development processSelect and wireframe modules for basic and premium A+/enhanced contentLook for areas of opportunity for our clients’ brands within the market; develop and sell-in ideas that will help create a strategic, critical shift to enhance the brand’s presence, when applicableSource category and product keywords to support and drive the development or optimization of Brand Store and Product Detail Pages (PDPs), including titles, bullets, product descriptions, basic and premium A+/enhanced content live copy text and meta descriptionsPerform audits on current client ecommerce content to assess areas of opportunity for future updates and scope buildingQualifications
Possess a high-level knowledge of ecommerce platforms (Amazon, Target, Walmart, Chewy, etc.) and nuancesUnderstand what a shopper’s digital journey looks like on a specific platform and the content/messaging touchpoints along the wayPassionate for knowledge sharing and collaborating with othersExperienced with PDPs, self-managed brand stores, and A+/enhanced contentAbility to identify overall platform opportunitiesProfessional candidness and unmoved curiosityExcels when working autonomously and as part of a teamOut-of-the-box thinkerAbility to see the “big picture”/end goal of a strategy and possess to know-how to build it from the ground upAnalytical problem solverAdditional Information
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:Paid Family Care for parents and caregivers for 12 weeks or moreMonetary assistance and support for Adoption, Surrogacy and FertilityMonetary assistance and support for pet adoptionEmployee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balanceTuition AssistancePaid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and moreMatching Gifts programsFlexible working arrangements‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)Business Resource Groups that support multiple affinities and alliancesThe benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.Arc is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.All your information will be kept confidential according to EEO guidelines.Compensation Range: $64,500 - $79,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 02/29/2024.
#J-18808-Ljbffr