Vice President Of Performance Media

Vice President Of Performance Media About the Company Mission-driven healthcare organization Industry Hospital & Health Care Type Privately Held Founded 1998 Employees 10,001 Categories Health Care Ambulatory Services Health & Drug Screening Ambulance Cosmetics Dental Wellness About the Role The Company is seeking a VP of Performance Media to play a pivotal role in driving the digital-first marketing and patient acquisition strategy. The successful candidate will be responsible for developing and leading a comprehensive performance marketing strategy that maximizes patient acquisition across a portfolio of brands. This includes driving omnichannel acquisition across major platforms, balancing national strategies with hyper-localized marketing efforts, and ensuring compliance with healthcare industry regulations. The role demands a leader with a strong background in digital acquisition marketing, particularly across social channels and paid search, and a proven track record in AI-driven marketing tactics and advanced measurement techniques. Applicants for the VP of Performance Media position at the company should have a Bachelor's degree in marketing, business, or a related field, with an MBA or equivalent advanced degree preferred. A minimum of 15 years of experience in performance marketing, particularly in digital-first consumer acquisition and high-growth, compliance-oriented industries, is required. The role also calls for a candidate with deep expertise in performance channels, strong analytical skills, and a history of translating complex data into actionable insights. The VP will be expected to lead a high-performing team, ensure all digital marketing activities are in compliance with industry standards, and provide thought leadership in areas such as AI in marketing and advanced analytics. Excellent leadership, communication, and cross-functional collaboration skills are essential for this position. Hiring Manager Title SVP of Acquisition and Digital Commerce Travel Percent Less than 10% Functions Marketing