Strategist

Company Overview Barrows boasts over 30 years of expertise in the global retail design sector, continually evolving to meet the diverse needs of the regions we serve. Our unwavering commitment revolves around a singular mission: crafting solutions that ignite shopper conversion. From strategic insights to seamless execution, our comprehensive suite of services spans insights and strategy, design conceptualization, all the way to engineering and implementation. With a strong foundation in manufacturing, our designs are steeped in technical proficiency, ensuring tangible real-world impact. We pride ourselves on delivering remarkable solutions tailored to our clients' unique requirements. Our global team of Barrows employees, irrespective of background or role, share a common ethos characterized by a can-do attitude and a relentless drive to deliver excellence. This collective spirit not only fosters top-tier work but also cultivates a sense of camaraderie rarely found in multinational agencies. The Role Barrows is looking for a Strategist with marketing experience to join our dynamic team in New York. Strategists have an exciting role at Barrows. They turn raw data into valuable insights and provide a clear, thoughtful plan forward through impactful storytelling. Equally analytical and creative, they have a love for solving problems in new and exciting ways. This is a dynamic position that has a varied focus across client strategy and project execution. There will be prime responsibility for providing clients and the internal planning and design teams with strategic analysis and evaluation through application of consumer, shopper, category and industry research. We are looking for the right person with the right attitude: Someone who is eager to learn and anchors their behavior in humility, approaching everyone with a kind and respectful attitude Someone who rises to a challenge and excels in ambiguity A confident communicator who is comfortable around internal and external cross functional teams but also an empathetic collaborator who can engage and earn the trust of people at any level Someone who can identify and grasp the task at hand and handle it with efficiency, strategic thinking and precision Someone who comes with a finger on the pulse as it relates to cultural trends, shopping and retail trends, and a POV on the rapid evolution retail has experienced in the last decade (and what's to come) Someone with indefinite curiosity who can hunt for data to uncover meaningful insights A resilient individual with a willingness to be as scrappy as they are polished An openness to feedback as a career tool on a pursuit of continuous professional improvement Responsibilities Deep research and exploration of consumer, shopper, category and retail industry against client briefs both with access to proprietary research tools and web-based scholarly and trend reports Development of data-driven strategy for shopper marketing and category re-invention briefs across CPG, alc/bev clients and retailers Write compelling stories that contextualize data and sell our activation plans, creative ideas and design thinking to key clients Define shopper-centric approaches to projects, providing direction on research interpretation, meaning and application Assist design teams in brainstorming sessions when necessary, to ensure the core ideas are drawn through to execution Gaining deeper understanding of retail behavior through channel, as well as shopper and brand research Qualifications 3 years of marketing experience, preferably in a Strategy or Planning role Strong understanding of shopper marketing, retailer dynamics and execution Familiarity with retailer ecosystems and shopper marketing execution tactics Sound understanding of consumer insights, and qualitative/quantitative research A love for uncovering 'the why' behind every turn Proven ability to multitask in a tight deadline environment, performing well under pressure A hunger for growth and infinite curiosity that fuels continuous learning Proficiency in PowerPoint and Google Suite would be advantageous Genuine love for the retail industry, and a passion for understanding why and how people shop Comfortable working with clients and cross functional teams Strong interpersonal skills, with an ability to build relationships and take feedback from all parties (internally and externally) Strong presentation, persuasion and sales skills Ability to work in office 3 days per week on Tuesday - Thursday (subject to change based on business requirements)