Senior Vice President, Marketing

Senior Vice President, Marketing About the Company Series D-funded SaaS company helping brands to succeed in ecommerce. Industry : Computer Software Type : Privately Held, VC-backed Founded : 2012 Employees : 201-500 Funding : $101-$200 million Categories : Information Technology & Services, Analytics, Consumer Goods, E-Commerce, Machine Learning, Sales, Software, E-commerce Solutions, Automation, Technology, E-Commerce & Marketplaces, Supply Chain Solutions, Computer Programming, Professional Services, Computers. About the Role The Company is in search of a Senior Vice President of Marketing with a strong background in SaaS product marketing and digital commerce. This senior leadership role is pivotal in driving the company's growth strategy, brand positioning, and market presence. The successful candidate will be responsible for: Developing and implementing comprehensive go-to-market strategies. Effectively communicating product value propositions. Conducting competitive analysis to ensure the company's products are positioned effectively in the market. Content leadership, customer focus, and retention. Data-driven decision-making and collaboration with cross-functional teams. The ideal candidate will have: A Bachelor's degree in marketing, business, or a related field (MBA or advanced degree preferred). At least 10 years of experience in marketing, including 7 years in a leadership role within the SaaS or digital commerce industry. Excellent interpersonal and communication skills. A data-driven mindset and proficiency in marketing automation tools, CRM software, and analytics platforms. A strong understanding of digital commerce and its unique challenges and opportunities. A proven track record of developing and executing successful marketing strategies that drive growth and brand recognition. Experience in managing marketing budgets and making cost-effective decisions. Financial acumen, particularly in understanding how marketing activities impact the company's bottom line. Hiring Manager Title : Founder & CEO Travel Percent : Less than 10% Functions : Marketing

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