FranklinCovey
Demand Generation Manager
FranklinCovey, Juneau, Alaska, us, 99812
FranklinCovey Demand Generation Manager Juneau , Alaska Apply Now
“We enable greatness in people and organizations everywhere.” FranklinCovey (NYSE: FC) is the workplace of choice for
Achievers with Heart . We are one of the largest and most trusted leadership companies in the world, with directly owned and licensee partner offices in over 160 countries and territories. With more than 2,000 global associates, FranklinCovey transforms organizations by partnering with clients to build leaders, teams, and cultures that get breakthrough results through collective action. Our services and products are primarily delivered through our subscription offerings, which are comprised of the FranklinCovey All Access Pass and the
Leader in Me
membership, designed specifically for our Education Division. Title:
Demand Generation Manager Status:
Full-Time Exempt Reports to:
Sr. Director of Demand Generation Location:
Remote—Anywhere in the contiguous US Job Summary We are seeking a dynamic and strategic Marketing Manager to lead and execute various marketing initiatives including strategic marketing campaigns to drive lead generation and customer engagement for FranklinCovey. The ideal candidate is a creative thinker, data-driven decision-maker, and adept at managing cross-functional teams to drive successful B2B campaigns and achieve marketing goals and strategies. This role requires a strong understanding of marketing technology and data analytics. Essential Job Functions Conceptualize, plan, and execute integrated marketing campaigns across various channels (such as paid social media, email, web, digital content) to drive lead generation and customer engagement. Implement strategies to attract, qualify, and nurture leads throughout the sales funnel. Oversee the entire campaign lifecycle, from planning and execution to measurement and optimization. Analyze campaign performance metrics, user engagement, and conversion rates to assess the effectiveness of marketing campaigns. Stay up to date on industry trends and best practices in B2B marketing. Collaborate with sales and other departments to ensure alignment and support marketing initiatives. Lead the implementation of our chatbot enhancements and streamlining chatbot interactions. Basic Qualifications Bachelor's degree in marketing, business, or a related field. 5+ years of experience in B2B marketing. Preferred Skills & Experience Experience with content marketing, social media marketing, and demand generation. Experience with 6 Sense, Marketo, Drift, and Google Analytics. Strong understanding of marketing technology, including CRM, marketing automation, revenue intelligence platform, and analytics tools. Proven track record of successful marketing campaign development and execution. Analytics mindset with the ability to interpret data and make data-driven decisions. Excellent written and verbal communication skills. Strong analytical and problem-solving skills. Ability to work effectively in a fast-paced, collaborative environment with tight deadlines. Ability to work collaboratively with a team in a remote environment. Benefits Benefits for this position include medical, dental, and vision insurance, HSA, employee stock purchasing plan, 401(k), PTO, holiday pay, and more. Please visit
franklincoveybenefits.com
for details. FranklinCovey is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.
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“We enable greatness in people and organizations everywhere.” FranklinCovey (NYSE: FC) is the workplace of choice for
Achievers with Heart . We are one of the largest and most trusted leadership companies in the world, with directly owned and licensee partner offices in over 160 countries and territories. With more than 2,000 global associates, FranklinCovey transforms organizations by partnering with clients to build leaders, teams, and cultures that get breakthrough results through collective action. Our services and products are primarily delivered through our subscription offerings, which are comprised of the FranklinCovey All Access Pass and the
Leader in Me
membership, designed specifically for our Education Division. Title:
Demand Generation Manager Status:
Full-Time Exempt Reports to:
Sr. Director of Demand Generation Location:
Remote—Anywhere in the contiguous US Job Summary We are seeking a dynamic and strategic Marketing Manager to lead and execute various marketing initiatives including strategic marketing campaigns to drive lead generation and customer engagement for FranklinCovey. The ideal candidate is a creative thinker, data-driven decision-maker, and adept at managing cross-functional teams to drive successful B2B campaigns and achieve marketing goals and strategies. This role requires a strong understanding of marketing technology and data analytics. Essential Job Functions Conceptualize, plan, and execute integrated marketing campaigns across various channels (such as paid social media, email, web, digital content) to drive lead generation and customer engagement. Implement strategies to attract, qualify, and nurture leads throughout the sales funnel. Oversee the entire campaign lifecycle, from planning and execution to measurement and optimization. Analyze campaign performance metrics, user engagement, and conversion rates to assess the effectiveness of marketing campaigns. Stay up to date on industry trends and best practices in B2B marketing. Collaborate with sales and other departments to ensure alignment and support marketing initiatives. Lead the implementation of our chatbot enhancements and streamlining chatbot interactions. Basic Qualifications Bachelor's degree in marketing, business, or a related field. 5+ years of experience in B2B marketing. Preferred Skills & Experience Experience with content marketing, social media marketing, and demand generation. Experience with 6 Sense, Marketo, Drift, and Google Analytics. Strong understanding of marketing technology, including CRM, marketing automation, revenue intelligence platform, and analytics tools. Proven track record of successful marketing campaign development and execution. Analytics mindset with the ability to interpret data and make data-driven decisions. Excellent written and verbal communication skills. Strong analytical and problem-solving skills. Ability to work effectively in a fast-paced, collaborative environment with tight deadlines. Ability to work collaboratively with a team in a remote environment. Benefits Benefits for this position include medical, dental, and vision insurance, HSA, employee stock purchasing plan, 401(k), PTO, holiday pay, and more. Please visit
franklincoveybenefits.com
for details. FranklinCovey is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.
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