Publicis Groupe
Senior Analyst, Analytics Modeling
Publicis Groupe, New York, New York, us, 10261
Company Description
Publicis Media harnesses the power of modern media through global agency brands CJ, Performics, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], Publicis Media's digital-first, data-driven global practices deliver client value and increase growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.
Overview
Marketing is the cornerstone of brand engagement and growth, yet a financial investment. Brands assess marketing's influence on sales/profit, brand equity, and financial brand value. (m)PHASIZE is a brand analytics and marketing effectiveness consultancy that guides every marketing investment to count. Our clients discover what marketing budget, mix, messaging, and positioning can outperform the competition.
Alongside 15 years of growth, (m)PHASIZE retains a startup culture and sense of a close-knit community. The culture facilitates our clients to experience the most updated econometric and predictive analytic methods in marketing measurement and optimization. The culture also translates us to deliver a client-by-client tailored solution unique to each client's brand agenda, business KPIs, and data.
Our clients range from Fortune 100 to fast-growing startups across multiple industry sectors, and they have experienced 15% or more improvements in marketing returns.
This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.
Responsibilities
Who you are:
(m)PHASIZE is looking for a future expert in marketing effectiveness and predictive modeling. You will touch all aspects of our work, from data collection, hypothesis framing/testing, model development, model interpretation, and model-based marketing strategy formulation.
What you'll do:
Create MMM (market mix models), brand equity, and brand value modeling studies
Ensure delivery of MMM and other brand/marketing effectiveness studies
Lead engagements with clients' marketing planning, analytics, or strategy partners
Navigate econometrical conversations with finance, data science, and other technical clients
Partner with the Data Operations and Solutions Architecture team for new product design
Oversee Analysts in delivering brand analytics and marketing effectiveness studies
Frame and address clients' business and marketing challenges
Discover and facilitate clients' marketing budgeting and measurement problems
Keep up-to-date with new developments in analytic methods in academia and industry
Suggest and create new product ideas in marketing analytics
You will report to the Senior Vice President, Analytics Modeling and Product Development.
Qualifications
Proficiency in econometrics, numerical linear algebra, multivariate analysis, and statistical learning
4+ years of experience in marketing effectiveness, i.e., MMM, and brand equity modeling
4+ years of experience applying marketing effectiveness, i.e., budget sizing, portfolio optimization
1+ years of experience in team leadership, specifically in growing marketing analytics team(s)
1+ years of experience in project management
Abachelor's degree is required
Recognition that value comes from a collective effort
Proficient in statistical computing, like R, Python, or SAS
Proficient in data and spreadsheet tools, like Power BI and SQL
Additional Information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $81,500 - $128,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/18/2024.
Publicis Media harnesses the power of modern media through global agency brands CJ, Performics, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], Publicis Media's digital-first, data-driven global practices deliver client value and increase growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.
Overview
Marketing is the cornerstone of brand engagement and growth, yet a financial investment. Brands assess marketing's influence on sales/profit, brand equity, and financial brand value. (m)PHASIZE is a brand analytics and marketing effectiveness consultancy that guides every marketing investment to count. Our clients discover what marketing budget, mix, messaging, and positioning can outperform the competition.
Alongside 15 years of growth, (m)PHASIZE retains a startup culture and sense of a close-knit community. The culture facilitates our clients to experience the most updated econometric and predictive analytic methods in marketing measurement and optimization. The culture also translates us to deliver a client-by-client tailored solution unique to each client's brand agenda, business KPIs, and data.
Our clients range from Fortune 100 to fast-growing startups across multiple industry sectors, and they have experienced 15% or more improvements in marketing returns.
This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.
Responsibilities
Who you are:
(m)PHASIZE is looking for a future expert in marketing effectiveness and predictive modeling. You will touch all aspects of our work, from data collection, hypothesis framing/testing, model development, model interpretation, and model-based marketing strategy formulation.
What you'll do:
Create MMM (market mix models), brand equity, and brand value modeling studies
Ensure delivery of MMM and other brand/marketing effectiveness studies
Lead engagements with clients' marketing planning, analytics, or strategy partners
Navigate econometrical conversations with finance, data science, and other technical clients
Partner with the Data Operations and Solutions Architecture team for new product design
Oversee Analysts in delivering brand analytics and marketing effectiveness studies
Frame and address clients' business and marketing challenges
Discover and facilitate clients' marketing budgeting and measurement problems
Keep up-to-date with new developments in analytic methods in academia and industry
Suggest and create new product ideas in marketing analytics
You will report to the Senior Vice President, Analytics Modeling and Product Development.
Qualifications
Proficiency in econometrics, numerical linear algebra, multivariate analysis, and statistical learning
4+ years of experience in marketing effectiveness, i.e., MMM, and brand equity modeling
4+ years of experience applying marketing effectiveness, i.e., budget sizing, portfolio optimization
1+ years of experience in team leadership, specifically in growing marketing analytics team(s)
1+ years of experience in project management
Abachelor's degree is required
Recognition that value comes from a collective effort
Proficient in statistical computing, like R, Python, or SAS
Proficient in data and spreadsheet tools, like Power BI and SQL
Additional Information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $81,500 - $128,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/18/2024.