Tbwa Chiat/Day Inc
Senior Director, Marketing
Tbwa Chiat/Day Inc, Oklahoma City, Oklahoma, United States,
Join our team in a dynamic hybrid role, offering flexibility to work remotely and from our headquarters in Watertown, MA.
COMPANY OVERVIEW:
Disc Medicine is a clinical-stage biopharmaceutical company committed to discovering, developing, and commercializing novel treatments for patients who suffer from serious hematologic diseases. We are building a portfolio of innovative, first-in-class therapeutic candidates that aim to address a wide spectrum of hematologic diseases by targeting fundamental biological pathways of red blood cell biology, specifically heme biosynthesis and iron homeostasis. Disc Medicine values collaboration, professional development, and scientific integrity and promotes an inclusive company culture that empowers and inspires.
POSITION OVERVIEW:
As Disc Medicine evolves from a development-stage organization to a commercial entity, the Company has a new open role for a Senior Director of Marketing. The successful candidate will be instrumental in driving the company's growth trajectory and achieving strategic objectives.
The Senior Director of Marketing will be accountable for understanding the market landscape and actively contributing to defining strategies, developing launch plans, and executing marketing plans that align with our business objectives. We are seeking a candidate who has a strong track record in product launches, demonstrated success in brand marketing, and the ability to thrive in a fast-paced, innovation-focused environment.
RESPONSIBILITIES:
Seek a deeper understanding of the market landscape through insight generation to the best position for success
Lead the development of brand strategic and tactical plans, including the annual planning process and related execution
Lead team to create commercialization campaigns, including compelling key messages, unbranded disease education and branded patient and HCP campaigns
Develop brand positioning and marketing programs based on customer insights
Lead the development and execution of multi-channel marketing campaigns
Maintain a high degree of external focus with significant customer and field team engagement
Manage agency partners and team to ensure on budget and timely deliverables
Develop and manage the marketing budget, ensuring efficient allocation of resources
Establish clear objectives and key performance indicators (KPIs) to measure the success of marketing plan implementation
Contribute to an efficient and compliant medical and legal review process
REQUIREMENTS:
Bachelor’s Degree required; MBA or another Advanced Degree preferred
Minimum of 12 years in life sciences, including significant experience in the marketing function
Extensive working knowledge of strategic and brand marketing and omnichannel approaches
Experience defining the strategy for a brand or portfolio of products with multiple indications
Ability to oversee the generation of insights and apply those insights to business issues and opportunities
Analytical mindset, with demonstrated ability to develop strategy, make strategic recommendations, monitor performance, understand ROI and allocate resources
Ability to thrive in a fast-paced, start-up environment with a hands-on approach
Proven track record of successfully leading product launches, globally and in the US
Strong preference given to candidates with hematology and rare disease experience
Strong project management skills, with the ability to spearhead launch teams
Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and departments
Disc Medicine is an equal-opportunity employer committed to providing all qualified candidates and employees equal opportunities. We offer comprehensive benefits and competitive compensation packages. The Company headquarters are in Watertown, MA, and we provide a flexible work environment.
Disc Medicine actively recruits individuals with an entrepreneurial spirit and a drive for excellence. Interested candidates should submit a cover letter and resume to be considered for current and future opportunities.
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