(Sr) Director of Brand Marketing

Magic Spoon reimagines your favorite childhood breakfast into a high-protein, grown up cereal to power your days. Since launching in 2019, we've become one of the fastest growing DTC brands, Forbes called us "the future of cereal", TIME Magazine named us in their Top 100 inventions, and we’ve launched in cereal aisles nationwide in Target, Walmart, Kroger, Albertsons & more. We're looking for a world-class brand marketer to orchestrate and evolve our brand presence as we enter further into our omni-channel era. You'll lead our Creative, Social, and Customer Experience teams to elevate the Magic Spoon brand to the next level through creative storytelling, partnerships, and campaigns. This role reports to our Chief Commercial Officer. This is a full time, in-person/hybrid role (Tues, Weds + Thurs in office) based in Tribeca, NYC. As (Sr) Director of Brand Marketing you’ll: Oversee brand marketing channels including Creative, Organic Social, PR/Comms, Customer Experience, and Partnerships Lead strategy development for social media platforms including Instagram, TikTok, Twitter, Threads Set annual PR goals and work with our agency to support best utilization of funding to drive impressions and awareness Support our customer facing team members in bringing brand aligned messaging across email and social media comments Explore opportunities for meaningful and authentic collaborations Own marketing KPIs related to awareness, trial, repeat and brand health Incorporate disparate insights tools into grounded assessment of target Support brand launch moments large and small, leading omni-channel activations Collaborate with leadership & other commercial teams to advance brand positioning work Work closely with Growth and Retail teams to ensure that creative assets and PR strategy support our net sales goals Manage non-working dollars through management of freelance talent Bring a can-do attitude, supporting creative needs and content ideation Minimum Requirements: 8+ years of brand marketing experience with CPG brand, ideally with omnichannel focus 5+ years management experience and 1+ years managing teams of 4+ people Experience at a brand that is over $50MM in revenue, ideally $100MM+ with growth of 30%+ / year Experience managing in-house creatives or extensive creative agency management experience Experience leading in-house organic social and PR agencies Strong experience in leading packaging development work Strong project management skills Comfortable leading and executing cross-functional launches and campaigns An obsession with brand, creative, and storytelling A love of food, fitness, wellness, and startups What we value: Hold on to the Dream:

Prioritize your work/life balance. Don’t miss the bowl for the loops:

Prioritize collaboration over ego. Be a Fruit Loop in a world of Cheerios:

Celebrate and care for everyone. Pour your own milk…and don’t be afraid to spill a little:

Use your best judgment to make decisions. Benefits: Competitive salary & equity 100% covered Health, Vision, Dental insurance Bonus eligibility 401(k) Generous parental leave Unlimited vacation Catered lunch in office Dog friendly office Unlimited cereal Magic Spoon is committed to building a company that includes individuals across different backgrounds and perspectives. Magic Spoon intends to offer competitive base pay within the stated range, dependent on job-related factors such as experience, skills, and qualifications. The anticipated annual base salary range for this role is $175,000-$225,000.

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