Social Media Performance Marketing Manager

ABOUT MPG

Market Performance Group (MPG) is a leading end-to-end, strategy & services omnichannel commerce agency focused on creating the best PATH FORWARD - from market strategy to in-market reality - for today's fastest-growing consumer packaged goods (CPG) manufacturers. Over the years, we've built a strong reputation as a trusted partner and valuable resource to a broad range of companies, from Fortune 500 to Private Equity, in categories that include health & wellness, food & beverage, home and hardlines. We revel in the opportunity to guide our clients on their path forward, building and activating strategies that ensure success. Everything we do is driven by our unrelenting commitment to leverage our deep operational experience, unparalleled omnichannel expertise, and industry relationships to drive performance in today's dynamic omnichannel marketplace.

At MPG, we value our people and their contributions; they are critical to building the MPG Brand. Our leadership team has significant experience driving topline revenue and bottom-line profit, having held senior operating roles at leading CPG manufacturers and retailers. Our highly regarded, seasoned team of 400+ strategy and commercialization professionals brings strong operational experience and a collaborative approach. All team members are singularly focused on providing clients with pragmatic, real-world market approaches, built on the strong consumer, category and marketplace insights needed to create sustainable, profitable brand growth.

JOB OVERVIEW

We are seeking a results-driven Social Media Performance Marketing Manager to lead the strategic planning, execution, and optimization of paid campaigns across social media platforms, including TikTok, Facebook, Instagram, and others. This role will play a critical part in driving brand growth, customer acquisition, and ROI through data-driven performance marketing strategies.

KEY RESPONSIBILITIES

1. Campaign Strategy & Execution

o Develop, manage, and execute paid social media campaigns to achieve performance goals (e.g., conversions, ROAS, traffic, lead generation).

o Implement full-funnel strategies, including upper, middle, and lower funnel tactics, tailored to specific platforms.

o Conduct A/B testing on creative, targeting, and bidding strategies to continuously improve performance.

2. Platform Management

o Manage advertising campaigns on TikTok, Facebook, Instagram, and emerging platforms.

o Stay updated on platform trends, algorithm changes, and best practices.

o Partner with creative teams to develop platform-specific ad creatives, including video content for TikTok and Reels.

3. Data Analysis & Reporting

o Monitor campaign performance metrics, including CTR, CPM, CPA, and ROAS, and adjust strategies to meet KPIs.

o Generate detailed reports with actionable insights and present findings to stakeholders.

o Use analytics tools such as Meta Ads Manager, TikTok Ads Manager, and Google Analytics for performance tracking.

4. Budget Management

o Plan and allocate advertising budgets to maximize ROI and meet campaign objectives.

o Ensure campaigns stay within budget and provide forecasting and pacing recommendations.

5. Collaboration & Innovation

o Work cross-functionally with the creative, content, and data teams to align marketing strategies with broader business objectives.

o Explore and test new social platforms and ad formats to stay ahead of trends.

KEY EXPERIENCE AND QUALIFICATIONS
• Experience: 3-5+ years of experience in paid social media marketing, with a proven track record of managing high-performing campaigns on TikTok, Facebook, and Instagram.
• Technical Skills: Proficiency in ad platforms (Meta Ads Manager, TikTok Ads Manager), analytics tools, and budget management.
• Analytical Mindset: Strong ability to analyze campaign data and make data-driven decisions.
• Creativity: Experience in developing engaging and performance-optimized creatives, particularly video content.
• Communication: Excellent written and verbal communication skills, with the ability to present complex data to non-technical stakeholders.
• Education: Bachelor's degree in Marketing, Business, or a related field preferred.

Why Join Us?
• Be part of a dynamic and innovative team shaping the future of digital marketing.
• Opportunity to work with industry-leading tools and platforms.
• Competitive salary and benefits package, including [Insert Benefits].
• Professional growth opportunities in a fast-paced, results-oriented environment.

BENEFITS

We offer a generous package of health benefits, including medical, dental, vision, STD/LTD, paid maternity/paternity leave and life insurance. Our compensation program provides market industry base salary, bonuses, and 401K. In addition to paid holidays, we reward an employee's extra efforts through unlimited paid time off.

DIVERSITY AND INCLUSION

MPG provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

We are committed to ensuring that Diversity, Equity, Inclusion, and Belonging (DEI&B) are at the foundation of our culture. Through DEI&B, we embrace the beauty in all of the unique qualities of our employees, communities and clients. MPG's DEI&B efforts empower us to collectively reach our full potential. by fueling innovation, connection, and growth. We recognize the value of having a diverse and engaged team. We are an organization driven by PEOPLE. Our commitment to diversity, equity, inclusion, and belonging was born from our core values. We believe that by leveraging the unique perspectives and experiences of our employees, MPG can unlock more comprehensive, innovative, and long-standing results for both our client and retailer partners. As our journey continues to evolve, we have made intentional commitments to further champion DEI&B. The foundation of our pledge starts with our promise to each other, our clients, and the community.

VACCINATION STATUS

MPG does not require candidates to be vaccinated when hired, with the following exception:

If the client for whom the role is being filled requires all candidates to be vaccinated, MPG will require those candidates to be vaccinated. In these cases, candidates will be required to show proof of being fully vaccinated against COVID-19 before commencing employment. Reasonable accommodations will be considered on a case-by-case basis for exemptions to this requirement in accordance with applicable law.