Marketing Coordinator

It's fun to work in a company where people truly BELIEVE in what they're doing!

We're committed to bringing passion and customer focus to the business.

The Marketing Coordinator will play a pivotal role in overseeing the marketing strategies for a small portfolio of multifamily communities and assist in corporate-wide marketing efforts. This position is responsible for ensuring that marketing efforts are effective and optimized, with a focus on delivering exceptional customer experiences. The ideal candidate is a creative, outgoing professional with expertise in graphic design, social media, and community engagement. They must be adept at multitasking, prioritizing responsibilities, and adapting quickly to changes in a fast-paced, dynamic environment.

• Create marketing strategies and initiatives across a portfolio of communities, ensuring marketing strategies are effective and optimized.
• Develop and manage advertising campaigns that drive brand awareness and attract prospective residents.
• Ensure all property listings are accurate, up-to-date, and optimized for search engines and lead generation platforms.
• Capture and produce high-quality images and video content for use in marketing campaigns, social media, and property tours.
• Oversee the social media presence for individual communities, ensuring content is engaging, relevant, and consistent across platforms.
• Manage IDM's corporate social media accounts, creating content that aligns with the brand's voice and objectives.
• Ability to increase community engagement and boost brand loyalty.
• Create and manage social media contests and giveaways.
• Monitor and manage the online reputation of IDM and its communities, reviewing responses and engaging with residents to enhance community perception.
• Support outreach marketing events ensuring teams engage with prospects and enhance community engagement.
• Support in the design, production, and distribution of promotional materials and swag items for IDM and its residential communities.
• Maintain and enhance IDM's brand identity across all marketing materials and communications.
• Ability to create within Canva Teams and assist with brand templates for IDM's multiple brands.
• Assist with marketing budgets for a portfolio of communities, ensuring all campaigns are cost-effective and deliver strong ROI.
• Analyze lead sources and marketing data to assess the effectiveness of campaigns and make data-driven decisions.
• Collaborate with approved external vendors, agencies, and partners.
• Design and manage the production of on-site signage, brochures, flyers, and other marketing collateral.
• Expert knowledge of graphic design layouts and preferences regarding digital vs printed materials.
• Advanced writing and editing skills. Ability to write newsletters, professional brochures, and website copy.
• Oversee the management and optimization of community websites, ensuring they are user-friendly, visually appealing, and up-to-date.
• Prioritize responsibilities effectively while maintaining a consistent commitment to delivering excellent support to onsite residential teams.
• Proficiency in graphic design software (e.g., Adobe Creative Suite, Canva Teams).
• Familiarity with social media platforms including Facebook, Instagram, LinkedIn, Vimeo, YouTube, and TikTok.
• Strong knowledge of social media platforms and digital marketing strategies.
• Create new and manage existing social media pages in Meta Business Suite.
• Up to date on best practices adding Partners and People within Meta Business Suite including business assets, Instagram account linking, and Ads Management.
• Excellent communication and interpersonal skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Strong organizational skills and attention to detail.
• Ability to travel to attend company events and conferences locally and nationally as needed.
• Assist with other marketing tasks as needed with direction from Director of Marketing.
• Bachelor's degree in Marketing, Communications, Graphic Design, or related field.
• 3+ years of experience in marketing, preferably in real estate, property management, or a related industry.