Vice president of marketing

We are searching for an experienced VP of Marketing for a multi-unit, multi-brand restaurant and hospitality group based in Chicago, IL.

Responsibilities

• Accountable for driving the brands, positioning, and architecture of communication and marketing programs across all channels - digital, in-store, influencer / social media, and more.
• Leads strategic development of brand marketing plan to increase brand relevance, drive profitable sales, increase visitation, and create interest / excitement for the brand.
• Develops long range brand goals and objectives for all markets.
• Leads development of analysis of marketing programs and adjusts strategy and tactics to increase effectiveness.
• Monitors and analyzes performance of marketing initiatives for continual optimization.
• Provides strategic direction and maintains execution cadence for key national agencies.
• Direct day-to-day marketing functions including marketing collateral development; email campaign and website management.
• Manage full scale social media campaigns for all brands, throughout all platforms including but not limited to Tik Tok, Instagram, Facebook, and Twitter.
• Review reporting to gauge effectiveness of social media strategy.
• Manage marketing budget for corporate and all properties; present marketing initiatives and costs at profit and loss meetings.
• Create brand-building programs including monthly / quarterly / annual promotions, sponsorship + media events, offsite chef tasting events & more.
• Lead graphic design department on promotional material such as invitations, email marketing design, web collateral, social media content, menu design, website & newsletter graphics, etc.
• Develop creative strategies, events, and unique approaches in order to target press opportunities.
• Write creative and engaging press releases, pitches, and media alerts across all brands.
• Manage special events and logistics for partnered media opportunities & venue launch parties.
• Maintain an in-depth knowledge of local + national market dynamics such as forecasted trends, competitive threats, and local happenings in the area such as high-profile appearances, festivals, music concerts & more.
• Collaborate with other executive leadership team members and ownership on short and long term general organization strategy.

Qualifications

• BA / BS in Marketing or Communications.
• Must be Chicago-based or willing to relocate to Chicago.
• Strong multi-tasking abilities and project and time management skills.
• Executive Level leadership skills.
• Past success in executing marketing campaigns from thought to finish.
• A passion for networking and a strong drive to build an established list of media / professional contacts.
• Excellent copywriting skills - writing, editing, proofreading.
• Experience in the food & beverage industry is preferred.

Benefits

• $150,000-$180,000 base salary.
• Annual bonus potential.
• Tremendous growth potential.