Public Sector Marketing Lead
Samsara, Los Angeles, CA, United States
Who we are
Samsara (NYSE: IOT) is the pioneer of the Connected Operations Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing - and we are excited to help digitally transform their operations at scale.
Working at Samsara means you'll help define the future of physical operations and be on a team that's shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, Equipment Monitoring, and Site Visibility. As part of a recently public company, you'll have the autonomy and support to make an impact as we build for the long term.
About the role:
The Growth Marketing team is looking for a Public Sector marketing leader for this fast-growing segment with huge market potential.
In this role, you will create the Public Sector marketing program strategy and partner with the sales team to drive qualified pipeline. You will be responsible for crafting the go-to-market motion, including campaigns, demand generation programs, content, field marketing, and partner plays, ensuring investments align with company priorities.
This role is for you if you thrive by solving problems in a data-driven way, enjoy the challenge of building something new, and are eager to establish strong cross-functional partnerships.
This is a remote position open to candidates residing in the US except the San Francisco Bay Area and NYC Metro Area. Relocation assistance will not be provided for this role.
You should apply if:
- You want to impact the industries that run our world: Your efforts will result in real-world impact-helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
- You are the architect of your own career: If you put in the work, this role won't be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
- You're energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
- You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-caliber team that will encourage you to do your best.
In this role, you will:
- Own quarterly and annual Public Sector pipeline generation goals, aligning on plans with cross-functional stakeholders and leveraging marketing channels to achieve targets.
- Define the strategy for marketing to the Public Sector, driving innovation on go-to-market motions for states, cities, counties, and educational institutions.
- Drive pipeline and revenue growth by identifying new channels or tactics to scale and optimize the sales funnel to unlock incremental revenue.
- Own the marketing program budget for Public Sector, prioritizing and allocating resources for greatest impact.
- Forecast and measure the impact of demand generation activities on sales pipeline and revenue; continuously evaluate the performance and ROI of programs, adjusting tactics and strategy accordingly.
- Collaborate with cross-functional stakeholders in marketing, sales, finance, business operations, product, and account development to build a best-in-class go-to-market motion by leading joint initiatives, facilitating communication across departments, and driving alignment on marketing strategies.
- Champion, role model, and embed Samsara's cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.
- Hire, develop and lead an inclusive, engaged, and high-performing team.
Minimum requirements for the role:
- 8+ years of experience in growth, management consulting, finance, analytics, marketing, or a related area.
- 4+ years of experience working in or with the Public Sector, especially state or local governments.
- Experience marketing in an enterprise technology sales cycle; familiar with inside and field sales, sales development programs, data sourcing, and outbound marketing campaigns.
- Excellent stakeholder management skills with an ability to succinctly communicate cross-functionally and with executives.
- Strong analytical skills with experience using data to drive business impact.
- Proven ability to lead by influence to drive cross-functional initiatives and business outcomes.
- Salesforce proficiency.
- BS/BA in a quantitative or marketing-related field or equivalent experience required.
- Located in the US.
An ideal candidate also has:
- Deep familiarity with effective marketing strategies and buying motions across a wide range of government or educational institutions.
- Experience developing a high performance team.