Marketing Manager

Description

Since 1886, Tipton Hurst has been the premier boutique florist and luxury gift retailer in Arkansas. Today, our company has a worldwide online presence, our flagship 20,000 sq ft Little Rock Heights store, and locations in North Little Rock, Conway, and Pine Bluff, as well as two sister brands. Our mission is to beautify and enliven the environment where we live, work, and relax.

We are seeking a creative, dynamic, and results-driven social media and Marketing Manager to lead our brand's online presence and marketing strategies. This role will oversee the development and execution of marketing campaigns across various social media platforms and other digital channels to drive brand awareness and engagement.

The ideal candidate will have a solid understanding of current social media trends, digital marketing strategies, and the ability to collaborate closely with teams to execute impactful campaigns.

Responsibilities

Social Media Management:

• Create high-quality photographs for social media content to enhance visual appeal and engagement.
• Develop and implement social media strategies to increase brand visibility and engagement.
• Create and manage engaging content across multiple platforms (Facebook, Instagram, LinkedIn, TikTok, etc.).
• Monitor social media trends and leverage new features to enhance the brand's presence.
• Manage social media content calendar, ensuring consistent posting and content alignment.
• Respond to customer inquiries, comments, and messages across social platforms in a timely manner.

e-Commerce:

• Update and maintain Shopify platform
• Create and update online product listings
• Manage photo studio and take high quality photos for online product listings
• Maintain website details (i.e., seasonal content, like holiday decorating, contact information)
• Create emails to customer distribution list using Canva.

Marketing Strategy:

• Develop marketing strategies, including digital advertising campaigns (Shopify, Google Ads, Facebook Ads, etc.), email marketing, and content marketing.
• Create and execute multi-channel marketing campaigns to drive traffic and generate leads.
• Coordinate and execute promotional events and product launches.
• Coordinate marketing efforts on local TV and radio stations for weekly segments, write copies and coordinate with the station and employees who will appear in the segments.

Content Creation & Branding:

• Lead content creation, including blog posts, social media graphics, videos, and other marketing collateral.
• Collaborate with other teams to create visually appealing and brand content.
• Ensure all marketing materials and communications are consistent with the company's mission.

Analytics & Reporting:

• Track and measure performance metrics across all marketing campaigns and social media channels.

Requirements

• Bachelor's degree in marketing, Communications, Business, or a related field.
• 3+ years of experience in social media management or digital marketing.
• Strong knowledge of social media platforms (Facebook, Instagram, LinkedIn, Tik Tok, etc.).
• Excellent written and verbal communication skills.
• Adept at photography
• Creative mindset with strong attention to detail.
• Experience in graphic design and video editing tools (Adobe Creative Suite, Canva, Optimizely, Planoly) is a plus.
• Strong organizational and time management skills.
• Positive, team player.

Interested candidates can apply online at https://www.tiptonhurst.com/careers/