Associate Director Brand

Job Description

As our Associate Director - Brand, you will be a part of our branding team and help us build our brand and raise brand awareness. You will work across all levels and departments of our organisation to set up a brand tone for our product(s) and drive visibility, engagements, and user acquisition.

Responsibilities

• Analyse brand positioning and consumer insights.
• Lead the creative and brand positioning of our product(s).
• Grow our brand and build communities among Real Money Gaming enthusiasts.
• Conceptualise and execute brand campaigns across all digital and offline media.
• Translate brand elements into plans and go-to-market strategies.
• Lead our player engagement plan and devise region-specific strategies based on the gathered insights.
• Manage a team of marketing people working on brand initiatives.
• Lead creative development efforts for our product(s) for all social media platforms.
• Lead the social media strategy for our games and create engaging campaigns across platforms.
• Measure and report the performance of all marketing campaigns, and assess ROI and KPIs.
• Monitor market trends, research consumer markets and competitors’ activities.
• Work closely with media planning agencies, production houses and market research companies.

Requirements

• 8+ Years of experience in Branding, Brand Positioning and Digital Marketing.
• Proven working experience as a Brand Manager or an equivalent position.
• Prior experience in real-money gaming, particularly fantasy sports, will be a plus.
• Proven ability to develop brand and marketing strategies and communicate recommendations to executives.
• Experience in identifying target audiences and devising effective campaigns.
• Excellent understanding of the full marketing mix.
• Strong analytical skills partnered with a creative mind.
• Data-driven thinking and an affinity for numbers.
• Outstanding communication skills.
• Up-to-date with the latest trends and marketing best practices.

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