Senior Brand Marketing Director

Position Overview As the Brand Marketing Director for the North America Dealer Business Unit, you will play a pivotal role in developing and executing strategic brand initiatives for our Dealer brands. Your goal will be to elevate the presence of our brands, drive consumer and dealer engagement, and strengthen our position as a market leader. You will focus on enhancing our brand equity by developing strategies that build long-term customer and dealer loyalty, increase brand recognition, and elevate our reputation in the window coverings market. Additionally, you will ensure coherence and consistency across all marketing materials and touchpoints, aligning messaging, creative assets, and campaigns with the brands’ core values and positioning. Your work will directly contribute to the strengthening of our brand's market position and overall business success. What you'll do Oversee and Lead Sub-teams within Brand Marketing: Manage three core sub-teams: Social & Public Relations, Content Creation, and Content Production, ensuring their strategies are aligned with overall brand objectives. Provide leadership and guidance to each sub-team, help them craft strategies and execute campaigns that support and enhance the brand’s positioning. Foster collaboration between these teams to create cohesive and impactful marketing initiatives across all channels. Develop and track performance metrics for each sub-team, ensuring that objectives are met and aligned with the broader brand strategy. Ensure Consistency Across Marketing Collaterals: Oversee the development and approval of all marketing materials, including digital content, print collateral, advertisements, packaging, and social media assets. Ensure all marketing collaterals, regardless of the team or channel, maintain consistency in messaging, visual identity, tone, and voice to reinforce the brand’s image. Act as a brand guardian, conducting regular audits of all materials to ensure they align with the brand guidelines and contribute to a unified brand experience. Define and Strengthen Our Brand Proposition: Lead the process of defining and refining the brand’s core proposition, ensuring it accurately reflects what the brand stands for, its values, and the unique benefits it offers. Work closely with senior leadership to integrate the brand’s essence into all marketing communications, ensuring that it is consistently communicated across all consumer touchpoints. Ensure that the brand proposition is seamlessly reflected in content creation, influencer partnerships, media engagement, advertisements, and public relations efforts. Collaborate with influencers and external partners to ensure their messaging aligns with the brand’s core values and resonates authentically with the target audience. Develop a Transition Plan to Engage Millennials and Younger Audiences: Develop and implement a comprehensive transition plan to shift the brand’s appeal to a younger demographic, particularly Millennials and Gen Z, while maintaining the loyalty of existing Baby Boomer customers. Leverage consumer insights, market trends, and data analytics to understand the preferences and behaviors of younger target audiences. Work with the content creation and social media teams to tailor messaging, campaigns, and digital experiences that resonate with Millennials, focusing on authenticity, innovation, and sustainability. Introduce relevant influencers, digital platforms, and community-driven strategies to engage younger consumers and build a lasting emotional connection with the brand. Maximize Brand Marketing Spend and ROI: Develop a data-driven approach to brand marketing spend, ensuring the most effective allocation of resources across channels and campaigns to maximize brand awareness among target consumers. Work closely with digital marketing, media planning, and analytics teams to track campaign performance, optimize spend, and ensure cost-efficiency. Continuously evaluate the performance of brand initiatives, using both qualitative and quantitative data to make informed decisions and refine strategies. Focus on high-ROI opportunities, such as social media marketing, influencer collaborations, targeted advertising, and content partnerships, to ensure optimal brand exposure within the desired consumer segments. Ensure Coherence in Cross-functional Brand Messaging: Act as the central point of coordination for ensuring that all marketing communications and campaigns, across both traditional and digital channels, are aligned with the brand’s strategy and voice. Collaborate closely with cross-functional teams (including product marketing, sales, and customer experience) to ensure that all touchpoints — from product packaging to customer service interactions — reflect the brand proposition. Lead the integration of brand messaging across digital platforms (social media, websites, e-commerce), advertising, media, and public relations to deliver a unified and consistent brand experience. Monitor Market Trends and Consumer Behavior: Stay ahead of industry trends, shifts in consumer behavior, and emerging opportunities within the consumer durables market. Conduct regular competitive analysis to understand how the brand compares in terms of positioning, consumer perceptions, and market share. Use market data and insights to adapt brand strategies to changing consumer preferences, technological advancements, and new market dynamics. Drive Brand Loyalty and Advocacy: Develop programs and initiatives to drive customer loyalty and encourage brand advocacy, particularly among the millennial and Gen Z segments. Build long-term relationships with key influencers, advocates, and brand ambassadors who can amplify the brand’s message in authentic and engaging ways. Utilize feedback loops and customer insights to create personalized experiences and content that foster brand loyalty. All other duties as assigned. Who you are 5-10 years of experience in brand marketing, with a strong track record of success in developing and executing brand strategies. Bachelor’s degree in marketing, business, communications, or a related field. Strong expertise in brand strategy development, including defining brand propositions, enhancing brand equity, and positioning brands to drive growth. Experience in successfully transitioning a brand to appeal to a new or younger demographic, with a particular focus on Millennials and Gen Z. Previous experience in managing cross-functional teams (social media, content, creative, digital, etc.) and collaborating effectively with external partners, agencies, and stakeholders. Experience working in both agency and in-house environments is highly preferred, with the ability to navigate between strategic oversight and hands-on execution. Proven experience in the premium consumer goods industry (ideally within consumer durables, luxury products, or high-end lifestyle brands), with a deep understanding of brand positioning and consumer behavior in the premium segment. Demonstrated ability to manage and collaborate across multiple marketing disciplines (social media, PR, content creation, digital marketing, etc.), with a focus on cohesive brand communication. What's in it for you? Annual base salary range: $215,000-225,000 Bonus target range: 55% Generous benefits package including medical, dental, vision, life, disability. A company culture that prioritizes internal development and professional growth. Time off with pay. 401(k) plan with a degree of employer matching. Paid parental leave. Wellness programs and product discounts. Please note, all offers presented to candidates are carefully crafted to ensure market competitiveness, equity, and reflect the individual candidate’s education, experience, skills and potential. Hunter Douglas is an Equal Opportunity Employer and complies with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.

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