Nintendo of America Inc.
Manager, Communications Strategy - PDR
Nintendo of America Inc., Redmond, Washington, United States, 98052
About Nintendo of America:
From the launch of the Nintendo Entertainment System more than 30 years ago, Nintendo's mission has been to create smiles through unique entertainment experiences. Here at Nintendo of America Inc., we deliver on this mission by partnering closely with Nintendo Co., Ltd., to bring Nintendo's iconic and cherished franchises including
Mario, Donkey Kong, The Legend of Zelda, Metroid, Animal Crossing, Pikmin
and
Splatoon
across the Americas through our video games, hardware systems, and collaborations with partners on a range of other entertainment initiatives like feature films and theme parks. Based in Redmond, Wash., Nintendo of America serves as headquarters for Nintendo's operations in the Americas. We are an equal opportunity employer offering a welcoming and inclusive environment in service to one another, our products, and the diverse consumers and communities we call home.
Nintendo's Publisher and Developer Relations team is responsible for 3rd party content acquisition, account, and portfolio management within North America, with a mission focus on advocacy, ambassadorship, and amplification of quality licensed content for Nintendo platforms.
The ideal candidate is an industry professional who can lead strategy and execution of PR, influencer, and social media campaigns for 3rd party game titles in North America. Successful candidates will analyze gaming industry insights and provide project management support to enable marketing insight development and campaign execution. You will be a proven people leader with the ability to work cross-functionally with 1st and 2nd party marketing teams. DESCRIPTION OF DUTIES: In partnership with NOA Communications team and publishing partners, prepares goals for all third-party communications programs which includes influencer marketing, social media marketing, and public relations. Analyzes gaming industry insights, summarizes insights, and provides project management support to enable marketing insight development and campaign execution. Evaluates results on an ongoing basis, adjusting and innovating to continuously improve ROI. Develops and prepares trend reports to communicate strategic marketing opportunities and propose recommendations to stakeholders ranging from PDR marketing individual contributors and marketing leadership. Reports regularly to leadership on project status and key KPIs. Leads executional team of individual contributors responsible for reviewing and identifying third-party marketing beats to drive engagement on NOA social media channels and with traditional media targets. Supervises daily work and ongoing development of assigned staff, and championing team health and morale. Builds and maintains strong external relationships, working closely with development and publishing partners to align on complementary strategies and deliver best-in-class work. Builds and maintains strong internal relationships, driving success through regular interaction with stakeholders both locally and at global offices. Collaborates with channel owners across Nintendo of America including social media, public relations, influencer, and editorial teams. Spearheads the development and implementation of tools and processes that optimize the team's ability to deliver on goals effectively and efficiently. Supervises strategic integration of 3rd party titles into the full breadth of Nintendo of America's communications channels. Sets strategy and prioritization for 3rd party communications calendar. Closely monitors current events within and outside the industry to ensure timely comms management, collaborating closely with key stakeholders to craft proactive and reactive messaging as needed. As needed and upon successful completion of necessary training, represents Nintendo as an official corporate spokesperson. As needed, manages allocated budget, including creation and execution of funding agreements, Action Memos, and invoices. Maintains a considered and expansive understanding of industry trends and best practices. Works with highly confidential information in a fast-paced, high-pressure environment that requires scheduling flexibility during peak seasons. SUMMARY OF REQUIREMENTS: Minimum Six (6) years of related experience. Two to three (2-3) years of experience as a people manager and team leader. Robust background in data analytics, forecast tracking, and ongoing ROI assessment. Extensive experience in deadline-driven, end-to-end project management, with a focus on social media and public relations. Experience managing and maintaining project budgets. Knowledge of strategic social media and influencer marketing practices. Experience developing and executing social media and influencer marketing programs. Experience working with external social media and influencer agencies/vendors. In-depth knowledge of marketing tools, channels, and best practices. In-depth knowledge of video games and the gaming industry. Excellent gameplay skills, with ability to eloquently engage audiences while playing. Software proficiencies: Advanced PC skills; emphasis on MS Office, Tableau, Smartsheet, Confluence. Experience with communications insights tools like Netbase/Quid, Sprinklr and/or Metlwater. Manages a team of professional individual contributors and/or supervisors. A valid passport may be required for international travel. Undergraduate degree in Communications, Public Relations, Marketing, Journalism, a related field, or equivalent combination of education and experience.
Applicants must be legally eligible to work in the United States to be considered. Visa sponsorship is not available for this role. This position is hybrid in Redmond, WA. Hybrid positions require regular onsite work following the schedule and guidelines for their division. This position is not open to fully remote status at this time. This position includes a base salary range of $114,000 - $205,000 annually, potential for a semi-annual discretionary performance bonus, and a comprehensive benefits package that includes medical, dental, vision, 401(k), and paid time off. Please see our Benefits & Perks page for more benefits information. Helping diverse candidates find great careers is our goal. The information you provide here is secure and confidential.
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From the launch of the Nintendo Entertainment System more than 30 years ago, Nintendo's mission has been to create smiles through unique entertainment experiences. Here at Nintendo of America Inc., we deliver on this mission by partnering closely with Nintendo Co., Ltd., to bring Nintendo's iconic and cherished franchises including
Mario, Donkey Kong, The Legend of Zelda, Metroid, Animal Crossing, Pikmin
and
Splatoon
across the Americas through our video games, hardware systems, and collaborations with partners on a range of other entertainment initiatives like feature films and theme parks. Based in Redmond, Wash., Nintendo of America serves as headquarters for Nintendo's operations in the Americas. We are an equal opportunity employer offering a welcoming and inclusive environment in service to one another, our products, and the diverse consumers and communities we call home.
Nintendo's Publisher and Developer Relations team is responsible for 3rd party content acquisition, account, and portfolio management within North America, with a mission focus on advocacy, ambassadorship, and amplification of quality licensed content for Nintendo platforms.
The ideal candidate is an industry professional who can lead strategy and execution of PR, influencer, and social media campaigns for 3rd party game titles in North America. Successful candidates will analyze gaming industry insights and provide project management support to enable marketing insight development and campaign execution. You will be a proven people leader with the ability to work cross-functionally with 1st and 2nd party marketing teams. DESCRIPTION OF DUTIES: In partnership with NOA Communications team and publishing partners, prepares goals for all third-party communications programs which includes influencer marketing, social media marketing, and public relations. Analyzes gaming industry insights, summarizes insights, and provides project management support to enable marketing insight development and campaign execution. Evaluates results on an ongoing basis, adjusting and innovating to continuously improve ROI. Develops and prepares trend reports to communicate strategic marketing opportunities and propose recommendations to stakeholders ranging from PDR marketing individual contributors and marketing leadership. Reports regularly to leadership on project status and key KPIs. Leads executional team of individual contributors responsible for reviewing and identifying third-party marketing beats to drive engagement on NOA social media channels and with traditional media targets. Supervises daily work and ongoing development of assigned staff, and championing team health and morale. Builds and maintains strong external relationships, working closely with development and publishing partners to align on complementary strategies and deliver best-in-class work. Builds and maintains strong internal relationships, driving success through regular interaction with stakeholders both locally and at global offices. Collaborates with channel owners across Nintendo of America including social media, public relations, influencer, and editorial teams. Spearheads the development and implementation of tools and processes that optimize the team's ability to deliver on goals effectively and efficiently. Supervises strategic integration of 3rd party titles into the full breadth of Nintendo of America's communications channels. Sets strategy and prioritization for 3rd party communications calendar. Closely monitors current events within and outside the industry to ensure timely comms management, collaborating closely with key stakeholders to craft proactive and reactive messaging as needed. As needed and upon successful completion of necessary training, represents Nintendo as an official corporate spokesperson. As needed, manages allocated budget, including creation and execution of funding agreements, Action Memos, and invoices. Maintains a considered and expansive understanding of industry trends and best practices. Works with highly confidential information in a fast-paced, high-pressure environment that requires scheduling flexibility during peak seasons. SUMMARY OF REQUIREMENTS: Minimum Six (6) years of related experience. Two to three (2-3) years of experience as a people manager and team leader. Robust background in data analytics, forecast tracking, and ongoing ROI assessment. Extensive experience in deadline-driven, end-to-end project management, with a focus on social media and public relations. Experience managing and maintaining project budgets. Knowledge of strategic social media and influencer marketing practices. Experience developing and executing social media and influencer marketing programs. Experience working with external social media and influencer agencies/vendors. In-depth knowledge of marketing tools, channels, and best practices. In-depth knowledge of video games and the gaming industry. Excellent gameplay skills, with ability to eloquently engage audiences while playing. Software proficiencies: Advanced PC skills; emphasis on MS Office, Tableau, Smartsheet, Confluence. Experience with communications insights tools like Netbase/Quid, Sprinklr and/or Metlwater. Manages a team of professional individual contributors and/or supervisors. A valid passport may be required for international travel. Undergraduate degree in Communications, Public Relations, Marketing, Journalism, a related field, or equivalent combination of education and experience.
Applicants must be legally eligible to work in the United States to be considered. Visa sponsorship is not available for this role. This position is hybrid in Redmond, WA. Hybrid positions require regular onsite work following the schedule and guidelines for their division. This position is not open to fully remote status at this time. This position includes a base salary range of $114,000 - $205,000 annually, potential for a semi-annual discretionary performance bonus, and a comprehensive benefits package that includes medical, dental, vision, 401(k), and paid time off. Please see our Benefits & Perks page for more benefits information. Helping diverse candidates find great careers is our goal. The information you provide here is secure and confidential.
#J-18808-Ljbffr