Senior Director Brand Strategy Classics

YOUR MISSION

1. Develop the North American brand strategy for key initiatives in the Sportstyle space to gain market share in key categories such as Classics.
2. Lead a cross-functional team with members from Marketing, Merchandising, Product, Sales and DTC to execute positioning strategy, create a North America consumer focus and a 3-5 year strategic plan for the Sportstyle category's key initiative - Classics (apparel and footwear).
3. Create and deliver globally aligned brand strategies with a focus on key products, story-telling and distribution that resonate with consumer values.
4. Drive GTM strategies by developing and owning all brand marketing focused on designated product and brand stories to elevate brand visibility.
5. Manage the end-to-end in market lifecycle of the initiative from concept through to launch and post-launch analysis.
6. Deliver against insights from key regional strategic projects including a focus accelerating the Hispanic consumer opportunity.
7. Support brand activations by aligning with the teams responsible for marketing plans, communication tools, activation tools and ambassadors & athletes to ensure product is front and center.
8. Act as the Sportstyle category and brand expert, providing relevant support to all key stakeholders.
9. Proactively drive product range enhancements that meet local needs and reflect differentiation in the marketplace working closely with Product & Merchandising and aligning with the global Sportstyle business unit.
10. Assist Merchandising and Sales in creating a strategic brand product playbook for major account presentations and sell-ins.
11. Partner with DTC to win in-store and online with Sportstyle and ensure flawless execution of the strategy in this channel partnering with the DTC leadership team.
12. Leverage consumer, competitor, and data insights to drive the vision for the future.
13. Identify key opportunities and white spaces within Sportstyle product offerings.
14. Partner with the global and local brand collaborations and licensing team.

YOUR TALENT

1. 15+ years of deep experience in Strategy, Brand Marketing, GTM, Sales & Merchandising.
2. The ideal candidate will have a passion for Sportstyle, a strong understanding of the fashion and sports industry, and a proven track record in product and/or brand management.
3. Proven track record of success at other global apparel or footwear brands preferred.
4. Experience at casual / sport lifestyle brands preferred.
5. Deep understanding of the consumer landscape in fashion, streetwear, and sports culture, with a particular focus on heritage brands and classic product lines.
6. Strong leadership skills with experience managing and inspiring teams to deliver innovative, results driven campaigns.
7. Excellent communication skills, with the ability to present ideas clearly and persuasively to senior executives and key stakeholders.
8. Ability to balance creative vision with commercial objectives, translating high-level strategy into actionable initiatives.
9. Comfortable working in a highly cross-functional matrixed environment and driving a collaborative culture.
10. Comfortable working independently.
11. Strong business acumen and analytical skills with an ability to anticipate risks and identify contingency plans to minimize business disruption.
12. Consumer-centric, thought leader. Ability to show visionary thinking.
13. Ability to lead with empowerment, agility and be comfortable in a fast-paced environment.
14. Ability to travel globally or domestically as needed.

PUMA is an Equal Employment Opportunity (EEO) employer. It is the policy of PUMA to prohibit discrimination and harassment of any type and to afford equal employment opportunities to all persons without regard to race, color, religion, sex, national origin, age, gender, physical or mental disability, veteran-status, or any other characteristic protected by applicable federal, state or local law.

For additional information, please contact: us-hrrecruiter@puma.com