Tbwa Chiat/Day Inc
Senior Product Marketing Manager
Tbwa Chiat/Day Inc, New York, New York, us, 10261
Preference for San Francisco, CA or New York, NY; Open to remote
The cloud-backed terminal for individuals and teams
Warp is modernizing the command line to make it more intuitive, collaborative, and intelligent for developers and teams. We believe there’s an opportunity to build a generational company known for considered, high-quality developer products – products developers love rather than tools they tolerate – to displace antiquated developer tools that have mediocre user experiences.
The traditional terminal is a prime example of this type of tool having not meaningfully changed in the past 40 years, and is ripe for innovation. By fundamentally reimagining its experience – improving its UX, making it intelligent and collaborative – we can help developers ship better software more quickly.
Warp is already growing quickly, but we’re just scratching the surface. Hundreds of thousands of developers use and love Warp and we’re pretty excited about what the right person in this role could mean for the company. This is a dynamic role that will require an entrepreneurial mindset and self-directed style.
You will report to the Head of Growth and work across the Growth, Finance, and Product teams.
The Role
Warp is seeking a creative and results-oriented Senior Product Marketing Manager to shape the roadmap, orchestrate launches, grow adoption of important features, and develop our GTM strategy for key developer segments. You will shape our messaging and positioning, craft the narrative for how our products deliver value to developers, and work closely with Product, Engineering, Data Science, Sales, and Growth. We expect this person to play a key role developing 0-1 products and bringing multiple high-priority products to market. This role is ideal for a strategic thinker who thrives in a fast-paced environment and is passionate about connecting with the developer audience. You are a storyteller that has deep empathy for developers, you are data-informed, possess strong abilities to lead complex projects and thrive in a fast-paced startup environment. Responsibilities
Drive Product Roadmap and Launches:
Collaborate with Product Management to prioritize features, influence the roadmap, and lead successful go-to-market strategies for product launches. Develop Messaging and Positioning:
Craft compelling narratives and clear positioning for Warp’s features, differentiating us in the developer tools market. Lead Brand Storytelling:
Shape Warp’s overarching narrative, translating technical concepts into engaging content that resonates with developers and enterprise teams. Conduct Market and Customer Research:
Gather insights through research, interviews, and competitive analysis to inform product strategies and marketing initiatives. Collaborate Cross-Functionally:
Partner with Product, Growth, and Marketing teams to align on campaigns and drive product adoption. Qualifications
7+ years prior product marketing experience with a strong focus on the developer audience. Excellent written and verbal communication skills and the ability to work across both highly technical and highly creative teams. Strong analytical skills with experience in data-driven decision-making. Demonstrated experience leading complex, high-impact product launches. Deep product intuition and demonstrated ability to uncover insights and latent user needs. Experience collaborating in cross-functional teams, ideally in a fast-paced startup or high-growth environment. You have a passion for learning more about the terminal and developer tools. You are willing to roll up your sleeves to do all things necessary to make an early-stage startup successful. Experience in developer tools, infrastructure, or related industries. Preferred Qualifications
Experience in developer tools, infrastructure, or related industries. You have experience coding or a technical background. The team is hiring with a location preference for hybrid/in-office in San Francisco, CA or New York, NY. Salary Transparency
Total compensation at Warp consists of two parts: 1) a competitive base salary, and most importantly, 2) meaningful equity. The budgeted compensation amount for this role is targeted at $170,000-$200,000. What We Offer
Competitive Salary & Meaningful Equity – we will stretch to get the right talent on board. Full Medical, Dental and Vision Benefits. Flexible remote-first culture, with optional WeWork in SF and an office space in NYC for folks who want to work together IRL. 20-days of Paid Time Off. 12 US Holidays. 16 weeks of paid Parental Leave for both birthing and non-birthing parents. Twice-a-year company retreats. Monthly gym stipend. 401(k). Pre-Tax FSA Health Savings Plan. Complimentary OneMedical membership. Individuals seeking employment at Warp are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. About Warp
We are a company run by product-first builders, building a core product for all developers. We are committed to understanding our users deeply. We believe we will ultimately build the best product and business if that team includes developers and designers from a wide range of backgrounds. We value honesty, humility, and pragmatism, and our core product principle is focusing on the user. If you’re interested in learning more about our company values and what our engineering team culture is like, please take a look at our internal How We Work guide. To start, our goal is to become the everyday terminal of choice with individual users – immediately usable as a backwards-compatible terminal replacement with the developer’s shell of choice. Apply for this job #J-18808-Ljbffr
Warp is seeking a creative and results-oriented Senior Product Marketing Manager to shape the roadmap, orchestrate launches, grow adoption of important features, and develop our GTM strategy for key developer segments. You will shape our messaging and positioning, craft the narrative for how our products deliver value to developers, and work closely with Product, Engineering, Data Science, Sales, and Growth. We expect this person to play a key role developing 0-1 products and bringing multiple high-priority products to market. This role is ideal for a strategic thinker who thrives in a fast-paced environment and is passionate about connecting with the developer audience. You are a storyteller that has deep empathy for developers, you are data-informed, possess strong abilities to lead complex projects and thrive in a fast-paced startup environment. Responsibilities
Drive Product Roadmap and Launches:
Collaborate with Product Management to prioritize features, influence the roadmap, and lead successful go-to-market strategies for product launches. Develop Messaging and Positioning:
Craft compelling narratives and clear positioning for Warp’s features, differentiating us in the developer tools market. Lead Brand Storytelling:
Shape Warp’s overarching narrative, translating technical concepts into engaging content that resonates with developers and enterprise teams. Conduct Market and Customer Research:
Gather insights through research, interviews, and competitive analysis to inform product strategies and marketing initiatives. Collaborate Cross-Functionally:
Partner with Product, Growth, and Marketing teams to align on campaigns and drive product adoption. Qualifications
7+ years prior product marketing experience with a strong focus on the developer audience. Excellent written and verbal communication skills and the ability to work across both highly technical and highly creative teams. Strong analytical skills with experience in data-driven decision-making. Demonstrated experience leading complex, high-impact product launches. Deep product intuition and demonstrated ability to uncover insights and latent user needs. Experience collaborating in cross-functional teams, ideally in a fast-paced startup or high-growth environment. You have a passion for learning more about the terminal and developer tools. You are willing to roll up your sleeves to do all things necessary to make an early-stage startup successful. Experience in developer tools, infrastructure, or related industries. Preferred Qualifications
Experience in developer tools, infrastructure, or related industries. You have experience coding or a technical background. The team is hiring with a location preference for hybrid/in-office in San Francisco, CA or New York, NY. Salary Transparency
Total compensation at Warp consists of two parts: 1) a competitive base salary, and most importantly, 2) meaningful equity. The budgeted compensation amount for this role is targeted at $170,000-$200,000. What We Offer
Competitive Salary & Meaningful Equity – we will stretch to get the right talent on board. Full Medical, Dental and Vision Benefits. Flexible remote-first culture, with optional WeWork in SF and an office space in NYC for folks who want to work together IRL. 20-days of Paid Time Off. 12 US Holidays. 16 weeks of paid Parental Leave for both birthing and non-birthing parents. Twice-a-year company retreats. Monthly gym stipend. 401(k). Pre-Tax FSA Health Savings Plan. Complimentary OneMedical membership. Individuals seeking employment at Warp are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. About Warp
We are a company run by product-first builders, building a core product for all developers. We are committed to understanding our users deeply. We believe we will ultimately build the best product and business if that team includes developers and designers from a wide range of backgrounds. We value honesty, humility, and pragmatism, and our core product principle is focusing on the user. If you’re interested in learning more about our company values and what our engineering team culture is like, please take a look at our internal How We Work guide. To start, our goal is to become the everyday terminal of choice with individual users – immediately usable as a backwards-compatible terminal replacement with the developer’s shell of choice. Apply for this job #J-18808-Ljbffr