(Sr) Director of Brand Marketing

Magic Spoon reimagines your favorite childhood breakfast into a high-protein, grown up cereal to power your days. Since launching in 2019, we've become one of the fastest growing DTC brands, Forbes called us "the future of cereal", TIME Magazine named us in their Top 100 inventions, and we’ve launched in cereal aisles nationwide in Target, Walmart, Kroger, Albertsons & more. We're looking for a world-class brand marketer to orchestrate and evolve our brand presence as we enter further into our omni-channel era. You'll lead our Creative, Social, and Customer Experience teams to elevate the Magic Spoon brand to the next level through creative storytelling, partnerships, and campaigns. This role reports to our Chief Commercial Officer. This is a full time, in-person/hybrid role (Tues, Weds + Thurs in office) based in Tribeca, NYC. As (Sr) Director of Brand Marketing you’ll: Oversee brand marketing channels including Creative, Organic Social, PR/Comms, Customer Experience, and Partnerships Social: lead strategy development for, and support execution of, grid planning and content creation across Instagram, TikTok, Twitter, Threads Creative: Lead review processes for creative work, ensuring activations are brand aligned; prioritize creative work streams to align effort behind highest value add efforts PR: Set annual PR goals and work with our agency to support best utilization of funding to drive impressions and awareness Customer Experience and Community: support our customer facing team members in bringing brand aligned messaging across email and social media comments Partnerships: Explore opportunities as appropriate, identifying meaningful and authentic collaborations Strategy and Planning: Own marketing KPIs related to awareness, trial, repeat and brand health in order to develop and track against marketing strategy Consumer understanding: Able to incorporate disparate insights tools into grounded assessment of target Support brand launch moments large and small (retail expansion, new products, holidays etc), leading omni-channel activations across our brand marketing channels Collaborate with leadership & other commercial teams to advance brand positioning work to ensure all brand messaging is true to Magic Spoon as we grow and evolve Work deeply with Growth and Retail teams to ensure that creative assets, social grids, and PR strategy support our net sales goals and compliment our strengths in rigorous performance marketing while staying on brand Strong experience in managing down non working dollars through management of roster of freelance talent Brings a can do attitude, with an ability to pitch-in on creative needs, such as copy development and content ideation, through to supporting sales meeting materials

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