Product Marketing Manager (STD - ATD Commercial, North Reading, MA)

We are the global test and automation specialists, powering next-generation technologies through sophisticated solutions. Behind every electronic device you use, Teradyne's test technology ensures your device works right the first time, every time! Our portfolio of automation solutions help manufacturers to develop and deliver products quickly, efficiently and cost-effectively. Together, Teradyne companies deliver manufacturing automation across industries and applications around the world!Our PurposeTERADYNE, where experience meets innovation and driving excellence in every connection. We are fueled by creativity and diversity of thought and in our workforce. Our employees are supported to innovate and learn something new every day. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team - one that makes better decisions, drives innovation and delivers better business results. Teradyne is seeking an experienced, Senior Product Marketing Manager to assist in driving our business, with input to engineering, our PLA differentiation, and into engineering to support sales growth and product profitability. Our target market verticals include Computing/Communications, Automotive, Industrial/Defense end markets, targeting both OEM/Fabless and Contract Manufacturer end-customer accounts. As a global leader in semiconductor, wireless & assembly test, and robotic / autonomous systems, the role will support multiple Teradyne business unit solutions into our common customers. The ideal candidate will possess at a minimum: A degree in computer, electrical, software or systems engineering; Work experience in the domain of their engineering degree; An MBA degree; 10+ years in product management or product marketing of complex electronic or electro-mechanical systemsOpportunity Overview The role involves collaborating and working with multiple teams - product management, marketing, engineering, sales, finance and operations. This role requires engagement and skills with:•Teradyne Sales & Product Management to support design-in opportunities and support pre-sales activities•Teradyne Engineering for new product concept, development, and deployment efforts•Teradyne Operations to help manage new product introduction, slot plan and product life cycle management to assist with end-of-life management & obsolescence•Teradyne Finance to track revenue plans, maximize profitability, and limit potential inventory write-off exposure•Support analysis to develop and drive product and sales plans, and assist in developing and presenting Production Board Test mid-term plan•Identify technical market trends and emerging customers in the Americas, Europe and Asia•Aid market share growth plan participating in strategic design-in activities•Develop competitive and differentiation collateral; assist with training of sales and service engineers and managers•Assist with product management of TestStation and Nano test systems•Develop product and package pricing strategy •Develop strategic customer relationships with new / break-in customers•Assist with negotiating account master terms & contract documents and discount policiesAll About You•10+ years of marketing and/or product management experience with capital equipment, electronics related sales and /or electronic test topics•Strong technical background required; strong analytical skills; demonstrated experience in engineering.•People management or team lead in design an advantage.•This position requires a person with strong leadership, analytical, synthesis and integration skills. This role will require an extensive amount of integrating and visibility across all functions of the business and at all levels.•Travel of 20 - 30% to be expected (domestic and international)Education•BS, preferably in electrical, computing or systems engineering•MBA strongly preferredBenefitsTeradyne offers a variety of robust health and well-being benefit programs, including medical, dental, vision, Flexible Spending Accounts, retirement savings plans, life and disability insurance, paid vacation & holidays, tuition assistance programs, and more. Please click here to see details. Please note: There is no budget for international relocation.#LI-JL2