SVP, Retail Media Analytics Job at Dentsu Aegis Network Ltd. in New York

SVP, Retail Media Analytics

Job Description:

This role is a leadership role in the Insights & Analytics practice focused on driving growth, thought leadership, strategic direction and innovation within Retail Media through expertise in data and analytics. We are looking for an individual that has deep domain expertise in retail media, marketing measurement, and data monetization that can be a thought and execution partner to our clients helping them drive ROI for their programs. The SVP is both expert in the state of the marketplace today and connected to the data/measurement/technology industry with an eye on evolving our relationship for the future. This role is a crucial collaborative partner to our strategy, audience science, media tools, ad tech, data, and digital, and operational teams across the agency.

Our ideal candidate will have a background in retail media, advertising media measurement, ad/mar technology and exposure to addressable identity solutions. In addition, the candidate will have knowledge of People Based Marketing, brand research, and measurement across personalization & segmentation, all broadcast and digital media, database, and web analytics, as well as testing methods. The ideal candidate will have experience working closely with ad operations teams, a strong quantitative background with working knowledge of new data set identification and onboarding. This person should also possess the expertise required to lead and continue building an innovative team, as well as the confidence to work with our internal executive team and senior clients.

Responsibilities:

• Lead analytics engagements on brand and RMN side helping craft the measurement strategy to maximize returns from their investments.
• Work closely with the executive leadership team, and with the agency leads on crafting our value story around turning data into actionable insights and drive media outcomes.
• Interfacing with media strategy teams to build strategic shopper-focused campaign plans, communicate recommendations, and identify and deliver new solutions collaboratively.
• Evaluate and optimize existing technology partnerships and solutions (including Amazon Marketing Cloud, Retail Media Clean Room, Digital Shelf Analytics, and Ad Tech) to enhance utilization and drive incremental value.
• Participate in business development efforts supporting RFPs, collaborating across teams to develop integrated solutions and supporting pitches.
• Provide thought leadership and innovative solutions that position our clients at the forefront of their industries through client interactions.
• Collaborate and drive the vision for the enhancement and integration of dentsu products with leading RMN technologies.
• Create provocative and industry-leading thought-leadership that elevates the organization among industry peers and strengthens value proposition as a strategic transformation partner to clients.

Qualifications:

• B.S. or MBA, preferably in Marketing or Quantitative Field.
• 10 years in quantitative business environment within agency environment, ad technology vendors, or analytics firms.
• Deep in Amazon Advertising, Amazon Marketing Cloud, and bid management ad technology (Pacvue, Skai, Commerce IQ, etc).
• Has experience managing large portfolio of brands and multi-million dollar budget with large in-flow of several work streams.
• Experience across multiple verticals, CPG is preferred.
• Experience with statistical concepts, machine learning and familiarity with AI / Gen AI.
• Must have experience and expertise across one or more of the following areas: Customer Analytics, Advanced Measurement, ML Driven Personalization, Market Research, Media Analytics, Reporting & BI.
• Understanding of campaign management/ad serving technology and optimization of digital media campaigns within platforms.
• Working knowledge DSPs, third party audience data and CDP platforms.
• Experience with rich media and data driven creative, including DCO platforms.
• Able to present complex content simply to senior clients or internal stakeholders.
• Ability to lead projects independently from start to finish, working with internal and external teams to make decisions and maintain forward momentum.

Location:

USA - Remote - New York

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent