Content Creator - Social Media

Company Description

Job Description

Wynn Resorts is the recipient of more Forbes Travel Guide Five-Star Awards than any other independent hotel company in the world, recognized for exceptional service and innovative experiences. The Content Creator - Social Media is responsible for supporting Wynn's Social Media and marketing efforts across all business units at Wynn and Encore Las Vegas, upholding the resort's reputation for excellence. The ideal candidate possesses strong writing skills, communicates effectively, and embraces teamwork.

Job Responsibilities

• Content Development: Create and publish high-quality, engaging content for various platforms, including the company's website, social media channels, blogs, and marketing materials.
• Research: Stay informed on industry trends, emerging digital marketing techniques, and competitor activities to produce timely, relevant content.
• Collaboration: Work closely with marketing, design, and social media teams to develop content that aligns with Wynn Las Vegas's brand identity and marketing goals.
• Editorial Calendar: Develop and maintain an editorial calendar to ensure consistent and timely content production.
• Performance Analysis: Monitor and analyze content performance metrics (e.g., views, engagement, conversion rates) to refine and improve future content strategies.
• Editing: Review and edit content for accuracy, grammar, and adherence to brand style guidelines.
• Continuous Learning: Stay current on digital marketing trends, social media platform updates, and new technologies to enhance content creation skills.

Qualifications

• Experience: Proven experience as a Content Creator or in a similar role, with a strong portfolio showcasing published articles, social media content, photos, videos, or other digital content.
• Skills:
  • Exceptional writing, editing, and proofreading abilities.
  • Ability to create compelling, engaging content tailored to diverse audiences.
  • Strong understanding of SEO, keyword-embedded content, and content marketing strategies.
  • Proficiency in content management systems and social media platforms.
• Communication: Excellent verbal and written communication skills with the ability to collaborate effectively with cross-functional teams.
• Experience: Minimum of 3 years in a related field or an equivalent combination of education and experience. Content creation will include photos and video in both landscape and horizontal.
• Knowledge: Understanding of local, regional, and national digital media and trends across all social media platforms. Knowledge of all editing software from Adobe Creative Suite and Microsoft Office Suite.
• Other:
  • Strong attention to detail, multitasking ability, and time management skills.
  • Must be willing to work evenings and weekends as needed.
  • Must be 21 years of age or older.

Additional Considerations

• Work Environment: This position requires the candidate to work onsite at Wynn Las Vegas and collaborate closely with the Director of Social Media and other key stakeholders.
• Passion for Storytelling: A deep passion for storytelling and a knack for producing content that resonates with our luxury-focused audience.

If you are a creative storyteller passionate about digital content and the luxury hospitality industry, we encourage you to apply for this exciting opportunity at Wynn Las Vegas. Join our team and help us craft compelling narratives that captivate and engage our audience.

Additional Information

Wynn Resorts is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Wynn Resorts does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.