Social Media Content Creator

Job Title: Social Media Content Creator

About Re:Car

Re:Car, a subsidiary of Re:Build Manufacturing, is a new company that is exploring development in the electric vehicle space.

What we are looking for:

We're looking for internet culture geeks, meme aficionados, TikTok natives, who love staying on top of the latest cultural phenomenon to inspire and create cool social content. We are looking for a collaborative and skilled Content Creator with proficiency in both video and still photography, a deep understanding of social media trends and pop culture and a love for the automotive space. The ideal candidate will be adept at shooting iPhone content. Additionally, they should have experience in video editing and photo retouching to ensure that the final product meets our brand standards.

As our Social Media Content Creator, you will lead social content creation efforts for Re:Car and report directly to the Head of Social. You will be the primary owner and creator of social content while also applying your expertise to incorporate the latest trends, filters, sounds, and formats into your approach. The work will range in application across organic social, paid campaigns, influencer partnerships, and beyond.

What you get to do:

• Be an idea Understand our brand ethos deeply and work with the marketing org to try out ideas and concepts that break through and build awareness. Embrace a test, learn, and optimize model to keep a flywheel of content running.
• Stay on top of ever-changing social media trends, pop culture references or other relevant conversations in the social space.
• Pitch social ideas and concepts to the greater marketing team.
• Conceptualize, film, edit, write and otherwise create engaging content for various social platforms, including TikTok, Instagram, Facebook, Reddit and more.
• Shoot high-quality audio, video and stills using both iPhone, gimbal, and wireless mic, ensuring exceptional composition, lighting, and clarity.
• Collaborate closely with the creative and production team to develop content ideas and execute content pieces that are not only relevant, native to platform, but align with brand objectives and standards.
• Author and draft copy for social post, working closely with our creative department to ensure all content captures the right tone of voice.
• Execute video editing and photo retouching.
• Manage and organize digital assets, including raw footage, photos, and edited files, to ensure efficient workflow and accessibility.

What you bring to the team:

• Bachelor's degree in Communications, Marketing, or related field.
• 5-7 years of experience in video content creation for social media at a consumer-facing brand or agency or similar experience.

• In-depth knowledge of social media platforms, best practices, algorithms, and trends.

• A passion for staying updated on emerging trends in social media and digital content creation.
• Keen eye for design/art direction/leveraging props and styling.
• Collaborative work ethic.
• Experience creating various types of content from product shots to storytelling.
• Experience shooting and lighting video content and still photography.
• Proficient with Adobe, Canva, Capcut and other editing and design software.
• Nice to have: Comfortable stepping in as talent, if needed.
• Comfortable in a fast-paced team environment, coordinating multiple projects simultaneously with hard deadlines.
• Demonstrated ability in adapting brand voices and visual identities to videos.
• Ability to manage projects from ideation to production, through post-production and delivery.
• Excellent written and verbal communication skills.
• Strong attention to detail.
• Self-starter with a positive attitude.
• Willingness to come into the office a few days a week and travel to content creation shoots to collect social content.

• Enjoys cars! You'll be thinking about cars all day every day, and it's the most fun when you love cars.

Location

Troy, MI