Sr. Brand Manager, Brand Marketing & Communications

US In 2010, we started making sun care products to protect ourselves, our families, and our friends from the damaging rays of the sun. Since then, we’ve grown and expanded into hair care and lip care products, and even launched Baby Bum, our rad plant-based baby skin care line. Along the way, we’ve been building an amazing, like-minded global community of friends that encourage us and help us be better. Today, we are looking for a few more talented and passionate people to join our crew – not for the money or the awesome location to live and work, but for the opportunity to change the world a little with us. Summary: The Senior Brand Manager, Brand Marketing & Communications, will be a key member of the Marketing team, partnering with the Global Brand Marketing lead, Global Innovation Team, Creative Director and Omni & Shopper Marketing Team to lead the strategy, internal and agency briefing, PR agency and brand comms, go-to-market campaign development and execution of disruptive marketing programs for all pillars. This role is responsible for annual brand planning, marketing campaigns, communication, and competitive analysis to delivering overall business goals. Essential Duties & Responsibilities: Brand Planning & Campaign Go-To-Market Drive strategy for overall Pillar growth across Sun Care, Baby Care, Hair Care, and Lip Care, and support overall brand storytelling, globally. Support Briefing of ad hoc A Campaigns (non-new item). Lead Briefing of B & C Campaigns. Central owner for all go-to market campaigns; oversee all marketing touch points of the larger Campaign, while also owning key areas of the campaign including OOH paid media, Influencer Marketing, PR agency and Comms, Events, and new ways to reach the consumer. Regularly update and review business performance (including pillar health, competitive, consumer listening), in-store & online merchandising review, and portfolio recommendations. Includes providing competitive analysis including 4P’s, marketing mix analysis, and creative direction through clear brief writing and managing project timelines. Lead larger product/brand events geared toward a broader (mass) consumer. Sales & Shopper Marketing Partnership Collaborate with Shopper Team and the sales force to ensure successful annual planning at Line Reviews and consistency with brand strategic guidelines. Partner on all retail support needs, including annual line reviews, planogram planning and traffic driving tactics throughout the year (i.e. Ecomm site updates to copy or imagery as needed). Partner with Shopper marketing team on programming for key retailers, including e-retail visuals, sampling, couponing, digital and in-store display and campaigns. Partner with Shopper marketing team on shopper media strategy globally. Innovation Partner with Global Innovation team on US white space/analysis and validation of projects. Leverage new item innovation handoffs to develop country-specific insights, Campaign work, and go-to-market. Consumer Insights Gather consumer insights through quantitative and qualitative data sources, using both formal and informal, scrappy approaches. Translate data into actionable insights that optimize marketing. Analytics Actively gather, analyze and present business performance assessments. Share at least quarterly (if not monthly) depending on business or campaign needs. Analyze Nielsen and retailer POS for business performance, brand volume distribution/pricing trends on a local market and national level. Budget Support Support Senior Director of Brand Marketing on monthly budget updates, regularly communicating and reconciling spend with Marketing and Finance. Brand Advocate Act as a champion for the brand, regularly presenting brand positioning, programming and performance success stories across internal and external audiences. Direct Reports Manage a team of (2) direct reports on Brand and Comms. Marketing Leadership Drive strong mentorship and support to director report & peers within the company. Be a leading brand/company voice and partner to our external agency partners. Required Skills / Experience / Competencies: Bachelor’s degree in Marketing, Communications or related field; advanced degree preferred. Minimum 6-8 years of experience in Brand management roles within consumer-packaged goods, including a minimum of 3 years of people leadership experience. Strong leadership and team management skills. Demonstrated strong interpersonal skills including leadership, communication and teamwork. Excellent written and verbal communication skills. Proficient in Microsoft Word, Excel, PowerPoint. Strong teamwork skills. Strong strategic, critical-thinking and decision-making skills. Track record of working effectively with cross-functional team members – Product Development, Sales, Operations and Finance. Creative thinker with the ability to track trends and develop or seek out innovative ideas. Strong analytical acumen, with robust knowledge and track record of translating Nielsen/IRI consumption data into actionable insights and plans. Ability to be entrepreneurial and methodical. Results-oriented and process driven, with high expectations of self and team. Preferred Skills / Experience / Competencies: Experience and passion for the Personal Care industry. Experience with both large and small companies. International experience is also a plus. Experience working across the spectrum of media platforms, with an emphasis on social media, content and influencer marketing. Job Requirements: Full-Time Hybrid out of HQ in Encinitas, CA. $110,400 – 144,900 is the salary range for this position. It represents a portion of the overall compensation package (bonus eligible), and there is flexibility based on the candidate's qualifications. Other duties, responsibilities and activities may change or be assigned at any time with or without notice as assigned by the Manager. The job description does not constitute a contract of employment and the position remains at-will. #J-18808-Ljbffr