Marketing & Communications Coordinator

Company Overview:

Shriners Childrens is a family that respects, supports, and values each other. We are engaged in providing excellence in patient care, embracing multi-disciplinary education, and research with global impact. We foster a learning environment that values evidenced based practice, experience, innovation, and critical thinking. Our compassion, integrity, accountability, and resilience defines us as leaders in pediatric specialty care for our children and their families.

Job Overview:

Shriners Children's is the premier pediatric burn, orthopaedic, spinal cord injury, cleft lip and palate, and pediatric subspecialties medical center. We have an opportunity for a Marketing & Communications Coordinator at our Lexington, KY facility.

The Marketing & Communications Coordinator provides a wide range of MarCom functions and support to facility leadership and the MarCom Director including, but not limited to, writing, editing, digital content creation and strategy, internal and external communications, and reports to leadership.

Responsibilities:

Strategic Communications

• Write and post content for SC website, location intranet and social media channels
• Research, create and write patient stories and other content to support marketing, donor relations and business development
• Create digital content including video needed to execute location- and system-wide strategy
• Develop content for and design monthly newsletters for our internal and external audiences
• Assist Director with internal communications where applicable
• Organize and facilitate hospital tours related to Marcom events and programs
• Follow AP style and SC identity standards
• Research, write and distribute press releases and media advisories.

Collaborative Communications

• Encourage enthusiasm, positive morale and teamwork among employees
• Work with other departments and medical staff to solicit stories
• Acts as media escort within facility
• Assist Director with Shriners International temple relations
• Coordinate facility special events such as public celebrations, annual events, celebrity and VIP visits and others as requested
• Manage and maintain patient ambassador program
• Ensure confidentiality and patient privacy during tours, events and media visits
• Present to Shriners International temples, community organizations or groups when assigned or necessary
• Travel as needed to attend meetings or represent SC at community, temple or fundraising events.

Departmental and Organizational Support

• Provide reports on department activity and progress toward goals
• Manage multiple projects and work independently
• Colloborate with colleagues across the system on content creation and MarCom projects as needed
• Upload photos, videos and consents to Digital Assets Management system
• Research media outlets and maintain current media contact list, using media monitoring platform
• General office duties including, but not limited to, answering phones, filing, inventory of marketing collateral, meeting minutes

Qualifications:

Experience:

• 3 years of marketing/communications/public relations experience required
• Writing, storytelling and editing experience required
• Professional-setting social media content creation experience required
• Ability to manage multiple projects required
• MS Office Suite proficiency required
• Salesforce Marketing Cloud/email marketing experience preferred
• Media relations and community engagement experience preferred
• Adobe Creative Cloud and graphic design knowledge preferred

Education:

• Bachelors degree in Marketing, Communications, Journalism or related field required