Sage Group plc
Performance Marketing Manager
Sage Group plc, Toronto, ON
Job Title Performance Marketing Manager Job Description We're looking for a Performance Marketing Manager focused on growth to drive and optimize marketing performance for Sage Intacct in North America's. This role centers on analyzing and optimizing multiple marketing channels by identifying and addressing funnel gaps.
The role is responsible for planning, organizing and executing outbound marketing programs that generate new prospects and improve existing opportunities for the sales team. The marketing channels include, but not limited to, email, virtual & physical events. This role will act as a liaison between marketing and sales teams, as well as central demand functions such as global/integrated marketing & data teams to develop highly-targeted audiences and multi-touch marketing automations for those audiences
Who is Sage?
Sage helps small to medium-sized businesses, the backbone of our economies, to knock down barriers and succeed with AI-powered accounting and financial management software. Knowing that 3.5M+ of our global customers depend on our solutions, motivates us to keep innovating so they keep growing. Sage Copilot for Sage Intacct is a prime example: https://youtu.be/TaXRflh0Nz4?si=_CVy334Jf-fmYPPI
What's in it for you?
• You'll get to test and expand your skills at a stable, global SaaS company, contributing to products voted #1 in customer satisfaction for 10 consecutive years.
• Grow your international professional network by collaborating with globally diverse, customer-centric teams that are committed to innovation, boldness, and effectiveness.
• Enjoy a working environment that embodies our values (Human, Trust, Bold, Simplify), supports work-life balance, and prioritizes giving back to our communities via our Sage Foundation.
Location:
Hybrid; 3 days of in-office collaboration from our Toronto or Vancouver office. Key Responsibilities Campaign strategy and development:
Develop a comprehensive outbound marketing strategy aligned with overall business goals; identify key industry segments and devise targeted campaigns to maximize engagement; collaborate with product marketers to align outbound efforts with industry-specific themes.
Campaign Management & Ownership:
Coordinate with internal stakeholders, including product marketing, content creators, and design teams, to execute campaigns seamlessly; establish and monitor key performance indicators (KPIs) to evaluate the success of outbound campaigns; foster collaboration with Sales, SDRs, and other relevant teams to ensure seamless lead handoff and follow-up.
Program Optimization:
Push the envelope in creating compelling and impactful campaigns that differentiate the brand and achieve business goals; regularly test campaign attributes to improve performance over time.
Minimum Qualifications - Is this you?
• 5+ year of experience of direct response outbound marketing.
• Proven experience in performance marketing with a focus on outbound communications.
• Strong understanding of B2B marketing, lead generation, and sales processes.
• Excellent collaboration and communication skills.
• Analytical mindset with the ability to interpret data and drive actionable insights.
• Demonstrated ability to manage multiple projects and stakeholders simultaneously.
Plenty of perks:
• 100% paid premiums for health, dental, and vision coverage.
• RRSP contribution match (100% up to 4%).
• 35 days paid time off (11 national holidays, 16 vacation days, 3 personal days, 5 sick days).
• 18 weeks of paid parental leave for birth, adoption, or surrogacy offered 1 year after the start date.
• 5 days paid yearly to volunteer (through Sage Foundation).
• $5,250 tuition reimbursement per calendar year starting 6 months after the hire date.
• Sage Wellness Rewards Program (annual fitness reimbursement).
• Library of on-demand career development options and ongoing training offerings.
What is it like to work at Sage?
Video: https://www.youtube.com/watch?v=h1-vs3zIpnc
The compensation offered will be determined by factors such as location, level, job-related knowledge, education, and experience. Certain provinces in Canada require job postings to include a reasonable estimate of the salary range applicable to the role.
For this role, in those locations, the target salary range for new hires is $88,000 to 112,000.
In addition to base salary, employees will participate in either a bonus plan based on company and individual performance, or a role-based, commission plan. Our talent acquisition team will provide the specific opportunity on our bonus or incentive programs to eligible candidates. The range listed is just one component of the Sage total
#LI-SW1 Function Performance Marketing Country Canada Office Location Toronto;Richmond Work Place type Hybrid Advert Working at Sage means you're supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.
Our colleagues are the best of the best. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.
Learn more about working at Sage: sage.com/en-ca/company/careers/working-at-sage/
Watch a video about our culture: youtube.com/watch?v=h1-vs3zIpnc
We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out at [redacted] .
Learn more about DEI at Sage: sage.com/en-ca/company/careers/diversity-equity-and-inclusion/
The role is responsible for planning, organizing and executing outbound marketing programs that generate new prospects and improve existing opportunities for the sales team. The marketing channels include, but not limited to, email, virtual & physical events. This role will act as a liaison between marketing and sales teams, as well as central demand functions such as global/integrated marketing & data teams to develop highly-targeted audiences and multi-touch marketing automations for those audiences
Who is Sage?
Sage helps small to medium-sized businesses, the backbone of our economies, to knock down barriers and succeed with AI-powered accounting and financial management software. Knowing that 3.5M+ of our global customers depend on our solutions, motivates us to keep innovating so they keep growing. Sage Copilot for Sage Intacct is a prime example: https://youtu.be/TaXRflh0Nz4?si=_CVy334Jf-fmYPPI
What's in it for you?
• You'll get to test and expand your skills at a stable, global SaaS company, contributing to products voted #1 in customer satisfaction for 10 consecutive years.
• Grow your international professional network by collaborating with globally diverse, customer-centric teams that are committed to innovation, boldness, and effectiveness.
• Enjoy a working environment that embodies our values (Human, Trust, Bold, Simplify), supports work-life balance, and prioritizes giving back to our communities via our Sage Foundation.
Location:
Hybrid; 3 days of in-office collaboration from our Toronto or Vancouver office. Key Responsibilities Campaign strategy and development:
Develop a comprehensive outbound marketing strategy aligned with overall business goals; identify key industry segments and devise targeted campaigns to maximize engagement; collaborate with product marketers to align outbound efforts with industry-specific themes.
Campaign Management & Ownership:
Coordinate with internal stakeholders, including product marketing, content creators, and design teams, to execute campaigns seamlessly; establish and monitor key performance indicators (KPIs) to evaluate the success of outbound campaigns; foster collaboration with Sales, SDRs, and other relevant teams to ensure seamless lead handoff and follow-up.
Program Optimization:
Push the envelope in creating compelling and impactful campaigns that differentiate the brand and achieve business goals; regularly test campaign attributes to improve performance over time.
Minimum Qualifications - Is this you?
• 5+ year of experience of direct response outbound marketing.
• Proven experience in performance marketing with a focus on outbound communications.
• Strong understanding of B2B marketing, lead generation, and sales processes.
• Excellent collaboration and communication skills.
• Analytical mindset with the ability to interpret data and drive actionable insights.
• Demonstrated ability to manage multiple projects and stakeholders simultaneously.
Plenty of perks:
• 100% paid premiums for health, dental, and vision coverage.
• RRSP contribution match (100% up to 4%).
• 35 days paid time off (11 national holidays, 16 vacation days, 3 personal days, 5 sick days).
• 18 weeks of paid parental leave for birth, adoption, or surrogacy offered 1 year after the start date.
• 5 days paid yearly to volunteer (through Sage Foundation).
• $5,250 tuition reimbursement per calendar year starting 6 months after the hire date.
• Sage Wellness Rewards Program (annual fitness reimbursement).
• Library of on-demand career development options and ongoing training offerings.
What is it like to work at Sage?
Video: https://www.youtube.com/watch?v=h1-vs3zIpnc
The compensation offered will be determined by factors such as location, level, job-related knowledge, education, and experience. Certain provinces in Canada require job postings to include a reasonable estimate of the salary range applicable to the role.
For this role, in those locations, the target salary range for new hires is $88,000 to 112,000.
In addition to base salary, employees will participate in either a bonus plan based on company and individual performance, or a role-based, commission plan. Our talent acquisition team will provide the specific opportunity on our bonus or incentive programs to eligible candidates. The range listed is just one component of the Sage total
#LI-SW1 Function Performance Marketing Country Canada Office Location Toronto;Richmond Work Place type Hybrid Advert Working at Sage means you're supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.
Our colleagues are the best of the best. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.
Learn more about working at Sage: sage.com/en-ca/company/careers/working-at-sage/
Watch a video about our culture: youtube.com/watch?v=h1-vs3zIpnc
We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out at [redacted] .
Learn more about DEI at Sage: sage.com/en-ca/company/careers/diversity-equity-and-inclusion/