KBS
Vice President of Marketing
KBS, Oceanside, California, United States, 92058
Kellermeyer Bergensons Services (KBS) has an immediate full-time opportunity for a Vice President of Marketing.
For more than fifty years, KBS has been providing essential facility services in North America to help clients maintain clean and healthy operations. With a culture driven by our core values - trust, reliability, service and doing things the right way, and rooted in a fundamental belief that all work is "honorable and we acknowledge the dignity of those who do it." These values are embraced by our highly diverse and inclusive workforce.
Job Overview
Salary Range: $240K to $260K + incentive plan
This role is remote with approximately 15% travel
Position Summary
The Vice President of Marketing is a strategic thinker, an experienced leader, and a strong communicator with the ability to drive growth, enhance brand visibility, and protect and build the company's reputation during critical moments. This role will be pivotal in shaping and executing integrated marketing strategies that support our business goals, drive engagement with both internal and external stakeholders, and supporting the Commercial team's success. This role will act as the primary point of contact between internal teams and external agency partners, ensuring clear communication, alignment, and collaboration on all initiatives.
Essential Duties and Responsibilities:
Communications & Brand
Oversee internal and external communications, ensuring consistency in messaging across all channels, including media relations, employee communications, partner communications and corporate announcements. Lead the development and execution of corporate communications strategies that align with business objectives and enhance the company's reputation in the marketplace. Lead the development and execution of comprehensive marketing strategies across digital, social media, client events and tradeshows, and other channels. Oversee brand management, ensuring consistency in brand voice, messaging, and positioning across all platforms. Manage crisis communications and supporting plans to manage and mitigate reputational risks Lead communication strategies during a crisis, ensuring timely, transparent, and accurate messaging to all stakeholders (employees, customers, media, investors, etc.). Work cross-functionally with legal, HR, and executive teams to manage sensitive issues and protect the company's image. Provide counsel and strategic advice to senior leadership during high-stakes communications situations. Marketing & Demand Generation
Drive demand generation strategies and lead generation programs that support business objectives and fuel revenue growth. Analyze sales data to identify gaps in the sales funnel and create targeted marketing initiatives that drive demand generation and sales acceleration. Foster strong collaboration between marketing and sales to ensure cohesive messaging and shared goals. Oversee the Sales Development team responsible for building pipeline, qualifying leads and supporting opportunity development for the Sales team. Sales Enablement
Partner closely with the sales team to develop and deliver tools, resources, and training that enhance sales effectiveness and improve revenue generation. Develop and maintain a comprehensive sales enablement strategy that ensures alignment between marketing campaigns and sales objectives. Provide sales teams with the necessary content, collateral, and messaging to successfully engage prospects and close deals. Leadership & Department Management
Lead, mentor, and inspire the marketing team, providing guidance and support to ensure professional development and high performance. Manage marketing budgets and allocate resources effectively to maximize impact and efficiency. Collaborate with agencies to develop integrated marketing campaigns, brand initiatives, and strategic marketing plans that align with business objectives. Oversee agency performance and ensure the delivery of high-quality work on time and within budget. Act as the primary point of contact between internal teams and external agency partners, ensuring clear communication, alignment, and collaboration on all initiatives. Define and track key performance indicators (KPIs) for all marketing initiatives and campaigns to measure effectiveness and ROI. Knowledge, Skills, and Competencies
Strong understanding of inbound and outbound marketing for the enterprise, as well as "land and expand" B2B sales Deep understanding of corporate communications at scale and executive-level communications ROI-driven approach to marketing and strong attention to detail Demonstrable experience of positioning a company in a competitive market and winning market share Proven experience managing crisis communications, including working with crisis communication firms Strong writing and communication capabilities Clear, effective communication skills and experience in a collaborative, transparent, and hands-on environment Strategic planning and execution Budget management Leading sales development/opportunity development team within demand generation activities Educational Qualifications/Job Experience Requirements
Bachelor's degree required 10 plus years of experience in Marketing preferred What's In It for You? As a full-time KBS employee (30+ hours per week) you may qualify for benefits including medical, dental, vision, prescription drugs, and more!
Paid Time Off Paid Holidays Sick Time Life Insurance Supplemental Health Insurance (E.G., Accident) 401k plan with a match or Non-qualified Deferred Compensation Plan Pet Insurance Perkspot Discount Program - discounts on travel, gyms, cell phones, restaurants, auto, apparel & electronics
KBS considers all applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, gender identity, and expression, marital or military status, or based on an individual's status in any group or class protected by applicable federal, state, or local law. KBS also provides reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local law.
For more than fifty years, KBS has been providing essential facility services in North America to help clients maintain clean and healthy operations. With a culture driven by our core values - trust, reliability, service and doing things the right way, and rooted in a fundamental belief that all work is "honorable and we acknowledge the dignity of those who do it." These values are embraced by our highly diverse and inclusive workforce.
Job Overview
Salary Range: $240K to $260K + incentive plan
This role is remote with approximately 15% travel
Position Summary
The Vice President of Marketing is a strategic thinker, an experienced leader, and a strong communicator with the ability to drive growth, enhance brand visibility, and protect and build the company's reputation during critical moments. This role will be pivotal in shaping and executing integrated marketing strategies that support our business goals, drive engagement with both internal and external stakeholders, and supporting the Commercial team's success. This role will act as the primary point of contact between internal teams and external agency partners, ensuring clear communication, alignment, and collaboration on all initiatives.
Essential Duties and Responsibilities:
Communications & Brand
Oversee internal and external communications, ensuring consistency in messaging across all channels, including media relations, employee communications, partner communications and corporate announcements. Lead the development and execution of corporate communications strategies that align with business objectives and enhance the company's reputation in the marketplace. Lead the development and execution of comprehensive marketing strategies across digital, social media, client events and tradeshows, and other channels. Oversee brand management, ensuring consistency in brand voice, messaging, and positioning across all platforms. Manage crisis communications and supporting plans to manage and mitigate reputational risks Lead communication strategies during a crisis, ensuring timely, transparent, and accurate messaging to all stakeholders (employees, customers, media, investors, etc.). Work cross-functionally with legal, HR, and executive teams to manage sensitive issues and protect the company's image. Provide counsel and strategic advice to senior leadership during high-stakes communications situations. Marketing & Demand Generation
Drive demand generation strategies and lead generation programs that support business objectives and fuel revenue growth. Analyze sales data to identify gaps in the sales funnel and create targeted marketing initiatives that drive demand generation and sales acceleration. Foster strong collaboration between marketing and sales to ensure cohesive messaging and shared goals. Oversee the Sales Development team responsible for building pipeline, qualifying leads and supporting opportunity development for the Sales team. Sales Enablement
Partner closely with the sales team to develop and deliver tools, resources, and training that enhance sales effectiveness and improve revenue generation. Develop and maintain a comprehensive sales enablement strategy that ensures alignment between marketing campaigns and sales objectives. Provide sales teams with the necessary content, collateral, and messaging to successfully engage prospects and close deals. Leadership & Department Management
Lead, mentor, and inspire the marketing team, providing guidance and support to ensure professional development and high performance. Manage marketing budgets and allocate resources effectively to maximize impact and efficiency. Collaborate with agencies to develop integrated marketing campaigns, brand initiatives, and strategic marketing plans that align with business objectives. Oversee agency performance and ensure the delivery of high-quality work on time and within budget. Act as the primary point of contact between internal teams and external agency partners, ensuring clear communication, alignment, and collaboration on all initiatives. Define and track key performance indicators (KPIs) for all marketing initiatives and campaigns to measure effectiveness and ROI. Knowledge, Skills, and Competencies
Strong understanding of inbound and outbound marketing for the enterprise, as well as "land and expand" B2B sales Deep understanding of corporate communications at scale and executive-level communications ROI-driven approach to marketing and strong attention to detail Demonstrable experience of positioning a company in a competitive market and winning market share Proven experience managing crisis communications, including working with crisis communication firms Strong writing and communication capabilities Clear, effective communication skills and experience in a collaborative, transparent, and hands-on environment Strategic planning and execution Budget management Leading sales development/opportunity development team within demand generation activities Educational Qualifications/Job Experience Requirements
Bachelor's degree required 10 plus years of experience in Marketing preferred What's In It for You? As a full-time KBS employee (30+ hours per week) you may qualify for benefits including medical, dental, vision, prescription drugs, and more!
Paid Time Off Paid Holidays Sick Time Life Insurance Supplemental Health Insurance (E.G., Accident) 401k plan with a match or Non-qualified Deferred Compensation Plan Pet Insurance Perkspot Discount Program - discounts on travel, gyms, cell phones, restaurants, auto, apparel & electronics
KBS considers all applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, gender identity, and expression, marital or military status, or based on an individual's status in any group or class protected by applicable federal, state, or local law. KBS also provides reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local law.