Senior Product Marketing Manager

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.Job TitleSenior Product Marketing ManagerWorking at AbbottAt Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:Career development with an international company where you can grow the career you dream of.Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.An excellent retirement savings plan with a high employer contributionTuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.The OpportunityThis position works out of our Alameda, CA office in the Lingo Division. Meet Lingo, a new biosensing technology that provides users a window into their body. Lingo tracks key biomarkers – such as glucose, ketones, and lactate – to help people make better decisions about their health and nutrition. Biowearable technology will digitize, decentralize, and democratize healthcare, enabling consumers to take control of their health.We are seeking a Senior Product Marketing Manager to be a driver in developing growth strategies, in partnership with retail and other third-party channels. Reporting to the Director of Product Marketing, this role will bring retail know-how to the growing Lingo team and directly manage, plan, and implement marketing strategies with a growing list of partners. To be successful in this role, you must enjoy developing in-store experiences, co-marketing strategies, and promotional plans that drive product adoption in store and online. This role will collaborate with Lingo Brand Marketing and DTC teams, while also being a conduit and hub to partner teams, within Lingo marketing.What You’ll Work OnBusiness Growth: manage the development of marketing, retail and promotional plans to effectively grow Lingo.Recommend and execute plans with internal and partner collaboration.Strategic Planning: develop co-marketing and promotional expertise, managing and optimizing opportunities that lead to mutual business value and stronger partnerships.Brand & Product Champion: champion the Lingo and Abbott brands, ensuring communication is consistent and supporting brand strategy.Address purchase drivers and barriers through physical and digital experiences that elevate product truths.Collaborate with regulatory and medical affairs teams to ensure product accuracy throughout partner activations.Bridge Consumer & Shopper: work with insights and analytics teams to understand the path-to-purchase and user experience, uncovering insights that drive growth in retail.Required Qualifications Bachelor’s degree8+ years professional experience in marketing.Experience in consumer electronics and/or consumer goods categories sold in retailPreferred QualificationsExperience launching and developing a new categoryExperience in digital health techUnderstanding of marketing and selling under FDA regulationStrong interpersonal skills and customer mindsetExperience delivering measurable, multi-channel, growth strategiesWillingness to roll up sleeves, troubleshoot problems, and drive to aligned solutions; ability to own and manage project delivery on-time and in budgetAbility to communicate at multiple levels and represent Abbott with partners; strong verbal and written communicationApply NowLearn more about our health and wellness benefits, which provide the security to help you and your family live full lives:  Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.Connect with us at , on Facebook at , and on Twitter @AbbottNews.The base pay for this position is $125,700.00 – $251,500.00. In specific locations, the pay range may vary from the range posted.Job SummaryJob number: 31103986Date posted : 2024-12-05Profession: MarketingEmployment type: Full time