Field & Channel Marketing Manager, West & Central

About Keyfactor

Our mission is to build a connected society, rooted in trust, with identity-first security for every machine and human. Keyfactor helps organizations move fast to establish digital trust at scale - and then maintain it. With decades of cybersecurity experience, Keyfactor is trusted by more than 1,500 companiesacross the globe. We are proud to continually earn recognition as a Best Place to Work, and we achieve that through our amazing people who cultivate our culture as we grow. We hope you will trust your future with Keyfactor!

Title: Field & Channel Marketing Manager, West & Central

Location: United States; Remote, Central or MST Time Zone

Experience: Mid-Senior Level

Job Function: Marketing

Employment Type: Full-time

Industry: Computer & Network Security

Job Summary
The Field & Channel Marketing Manager executes marketing programs and events to drive prospect, customer, and partner engagement through channels. This role manages day-to-day marketing activities, collaborates with partners, and tracks campaign success. The Manager is responsible for implementing marketing strategies and supporting lead generation and brand visibility efforts.

The position is based in the US. Applicants must hold U.S. citizenship or U.S. permanent resident status.

Job Responsibilities
* Marketing Program Development: Lead Execution of Field & Channel Marketing Programs: Work closely with Enterprise Sales and Channel Account Managers to deliver programs that contribute to opportunity creation and pipeline acceleration at a rep, team, and regional level.
* Campaign Management: Execute targeted marketing campaigns, ensuring alignment with overall business objectives and effective audience engagement.
* Partner Collaboration: Work closely with channel partners to create co-marketing initiatives, ensuring mutual goals are met and resources are effectively utilized.
* Event Coordination: Plan and manage field marketing webinar, events and trade shows, handling logistics, vendor relationships, and post-event follow-up.

* Budget Oversight: Manage the regional marketing budget for field and channel initiatives, ensuring efficient allocation of resources and tracking of expenditures.
* Performance Tracking: Monitor and analyze the effectiveness of marketing programs, using metrics to assess performance and optimize future initiatives.
* Content Development: Collaborate with teams to create marketing materials, including presentations, marketing toolkits, social media, and emails, etc for sales and channel collateral to support field efforts.
* Cross-Functional Collaboration: Work with sales, product, and other marketing teams to ensure alignment and support for field and channel initiatives.
* Market Research: Conduct research on market trends and competitor activities to inform marketing strategies and identify new opportunities.
* Reporting: Provide regular updates and reports on campaign performance, ROI, and lead generation metrics for cross-functional teams.

Minimum Qualifications, Education, and Skills
* Bachelor's degree or equivalent experience in Marketing, Communications, or a related field.
* Solid experience in field marketing, channel marketing, or a related role, with a proven ability to contribute to revenue growth through successful marketing initiatives. Demonstrates expertise in planning and executing regional marketing programs and managing partner relationships.
* Experience managing marketing campaigns, including planning, execution, and analysis of results to inform future strategies.
* Demonstrated experience in partner relationship management, working collaboratively with channel partners, resellers, or distributors.
* Event management experience, including planning and executing marketing events, trade shows, or conferences.
* Familiarity with budget management, including tracking expenditures and optimizing resource allocation for marketing programs.
* Experience in data analysis, using metrics to evaluate campaign performance and make data-driven decisions.

* Marketing Expertise: Solid understanding of field and channel marketing strategies, including event management and campaign execution.
* Project Management: Ability to plan and execute multiple marketing projects, ensuring timelines and objectives are met.
* Budgeting: Proficiency in managing marketing budgets and tracking expenditures.
* Communication Skills: Strong written and verbal communication skills to effectively collaborate with internal teams and external partners.
* Metrics-driven with demonstrated analytical skills and the ability to work strategically and tactically
* Event Management Tools & CRM Systems: Experience working with event management software and CRM platforms (e.g., Salesforce) to track leads and manage campaign logistics.
* Strong collaboration & negotiation skills: ability to influence without ownership, gaining support and trust across the organization to achieve agreed-upon business outcomes.
* Strategic Thinking: Ability to align marketing initiatives with overall business objectives.
* Organizational Skills: Capability to manage multiple projects and prioritize tasks effectively.
* Analytical Thinking: Ability to interpret data and use insights to optimize marketing efforts.
* Communication Skills: Strong verbal and written communication skills for effective collaboration.
* Adaptability: Capacity to adjust strategies based on market trends and feedback.
* Problem-Solving: Ability to identify challenges and develop solutions to enhance marketing performance.
* Comprehensive knowledge of industry standards, company operations, and advanced methodologies.

Travel Requirements
Up to 30% travel time required

Compensation

Salary will be commensurate with experience.

Culture, Career Opportunities and Benefits

We build teams that continually strive to get better than the day before. You will be challenged daily and given opportunities to grow personally and professionally. We balance autonomy and structure to create an entrepreneurial environment to spur creativity and new ideas.

Here are just some of the initiatives that make our culture special:

• Second Fridays (a company-wide day off on the second Friday of every month).
• Comprehensive benefit coverage, paid for by the company for you and your dependents (US).
• Generous paid parental leave (US).
• Dedicated employee-focused ambassadors via Key Contributors & Culture Committees.
• DIVERSE Commitment, a call to action for a more inclusive and diverse future in business, society, and technology.
• The Keyfactor Alliance Program to support DEIB efforts.
• Wellbeing resources, wellness allowance, mindfulness app free membership, Wellness Wednesdays.
• Global Volunteer Day, company non-profit matching, and 3 volunteer days off.
• Unlimited time off (US) and competitive time off globally.
• Monthly Talent development and Cross Functional meetings to support professional development.
• Regular All Hands meetings - followed by group gatherings.

Our Core Values

Our core values are extremely important to how we run our business and what we look for in every team member:

Trust is paramount.

We deliver security software and solutions where trust and openness are of the highest importance for our customers. We are honest and a trusted partner in every aspect of business.

Customers are core.

We strategize, operate, and execute through a customer-centric view. We prioritize the security interests of our customers, and we act as if their data were our own.

Innovation never stops, it only accelerates.

The speed of change is accelerating. We are committed, through investment and focus, to stay ahead of the innovation curve.

We deliver with agility.

We thrive in high-paced and continually changing environments. We navigate through newly added variables, adjust accordingly, while driving towards our strategic goals.

United by respect.

Respect for all is what unites us. We promote diversity, inclusivity, equity, and acting with empathy and openness, both in our business and in our communities.

Teams make "it" happen.

Vision and goals are not individually achievable - they require teamwork. We pride ourselves in operating as a cohesive team, creating promoters and partners, and winning as one.

Keyfactor is a proud equal opportunity employer.

REASONABLE ACCOMMODATION: Applicants with disabilities may contact a member of Keyfactor's People team via people@keyfactor.com and/or telephone at 1.216.785.2990 to request and arrange for accommodations at any time.

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