Manager, Marketing @ Central Services

BlueStar Resort & Golf - Central Services Main Office

BlueStar is a boutique management firm focused on supporting developers, asset managers, and community Boards in the successful operation of their resort and golf amenities. Our expertise is in all aspects of hospitality management, including golf, spa, food & beverage, community clubs, and more, particularly in active adult or age-qualified residential communities. We also provide full-scale landscape services in some locations. Our portfolio spans literally from coast to coast, with many beautiful locations in between.

Where: Located in Scottsdale, Arizona

Pay: $68,000-$70,000 annual

Benefits:

New management full-time team members working 30 hours or more per week, will be eligible for the Company medical, dental and life insurance plans the first of the month following the first day of full-time employment.

Full-Time team members are eligible to accrue Paid Time Off ("PTO") in accordance with the Company policy at a rate of 120 hours per year.

Full-Time team members are eligible for 7 paid holidays annually.

All team members 21 years and older are eligible to participate in the J.F. Shea Co., Inc. 401(k) plan after completion of 30 days of service.

POSITION OVERVIEW:

The Marketing Manager is responsible for the planning and implementation of marketing materials for the BlueStar Resort & Golf network of facilities. The role involves leadership in project and budget planning, client support, copywriting, video and website maintenance, maintaining social media presence, and motivating and inspiring the marketing team. This position reports to the Vice President of Marketing & Sales.

KEY RESPONSIBILITIES:

• Communicate the core values and mission of BlueStar Resort & Golf (BSRG) to support the achievement of company goals.
• Create a productive and enjoyable work environment to inspire, motivate, and lead by example, with an intention to recognize team member performance.
• Provide supervision, and develop and monitor team member performance goals.
• Support the staff hiring and training process.
• Create and maintain brand images, research target audiences, support marketing campaigns, and encourage creative and innovative marketing solutions within the marketing team; manage multiple concurrent projects.
• Determine relevant market research studies, analyze findings, and support marketing projects based on results.
• Provide client consultation and support and project management for multiple business locations.
• Support media planning, website maintenance, copywriting, and social media management; manage multiple concurrent projects.
• Support the business-to-consumer social media presence for the experiences within the BSRG portfolio.
• Copywriting for online and print marketing materials including ad campaigns, website copy, social posts and competitions, and other content as required.
• Growing revenue at BSRG facilities as assigned.
• Support the budget creation process and monitor the budget to assure revenues and expenses are meeting the department's financial goals.
• Track client data and create reports as requested.
• Provide administrative and general office support.
• Other duties and responsibilities may be assigned.

PERSONAL ATTRIBUTES:

• Must be highly customer oriented and responsive with high need for closure.
• Able to work under pressure and balance multiple priorities and assignments.
• Strong team-building skills including the ability to lead, cooperate, and motivate.
• Must be role model and able to live our BlueStar core values:
  • Honesty and Integrity
  • Respect for the Individual
  • Teamwork
  • Competitive Spirit

MINIMUM REQUIREMENTS / QUALIFICATIONS / SKILLS:

• Bachelor's degree in Marketing, Journalism, Communications, English, or related field required.
• Minimum of two years' of related experience and/or training, preferably in an agency environment, with supervisory experience required.
• Preferred experience in multi-unit environments.
• Fluency in social media management and strategy.
• Computer literate with working knowledge of Microsoft Office.
• Knowledge of marketing tools: Customer Relationship Management (CRM), Adobe Design, email delivery, surveys social media, public relations systems, photography and video skills, etc.
• Effective writing and proofreading skills required.Ability to read, analyze and interpret general business periodicals, professional journals, technical procedures, and government regulations, and keep current with trends in consumer marketing.
• Ability to understand the consumer more fully via primary and secondary research methods.
• Ability to write reports and correspondence.
• Must possess basic computational ability as well as budgetary analysis.
• Ability to work independently and collaboratively within a team.
• Must be flexible and adaptable.
• Must be creative and innovative and willing to work with existing standards and procedures.
• Must have problem-solving, decision-making, delegation, time management, supervisory and employee development skills.
• Must have excellent written and verbal communication skills, with an ability to respond to the needs and requests of staff members and clients.
• Must be able to consistently achieve high work standards; attention to detail, accuracy, and timeliness.
• Must demonstrate initiative-ability to think, work, and make independent decisions, based on sound judgment.
• Must be able to pay attention to multiple details and be comfortable working in a fast-paced environment where continuous improvement is expected.
• This position requires a flexible schedule to include evenings and weekends, with limited travel required.
• Valid driver's license is required.

WORK ENVIRONMENT:

This position operates in a professional indoor office environment and routinely uses standard office equipment, such as computers, phones, copy and fax machines. The noise level in the work environment is usually moderate.

PHYSICAL DEMANDS:

The physical demands described here are representative of those an employee encounters while performing the essential functions of this job.

While performing the duties of this job, the employee is regularly required to speak and hear, sit or stand for extended periods of time, walk or be able to move around the office space, use hands to fingers, handle or feel, bend, and reach with hands and arms. The employee must be able to occasionally lift and/or move up to 20 pounds.

BLUESTAR RESORT & GOLF IS AN EQUAL OPPORTUNITY EMPLOYER