Director Marketing and Communications

Role and Responsibilities:

Strategic Marketing –

• Collaborate, develop, implement, execute and manage marketing and communication strategies that support business objectives and drive brand awareness and growth.
• Lead market research to identify trends, opportunities, and customer insights.
• Oversee marketing budget allocation and ROI tracking for campaigns and initiatives.
• Ensure consistent brand messaging across all marketing channels and communications.
• Evaluate opportunities to create and expand brand presence on local, regional and national levels.
• Generate digital presence strategies across multiple brands.

Communication – internal and external communications

• Creates and executes a regular internal communication publication calendar that uses distribution of internal emails, texts, digital and print newsletters announcing provider, divisional and company news and initiatives
• Creates and executes a regular external communication publication calendar that uses distribution of corporate website blogs, press releases and industry & trade media relations to promote the corporate brand, reputation and goals.

• Drive content creation efforts across websites, blogs, newsletters, and social media platforms.
• Manage media relations, including press releases, interviews, and partnerships.

Required Skills/Abilities: Excellent verbal and written communication skills.

• A proactive self-starter with a hands-on approach, eager to engage across all levels of the organization
• Experience with DTC and social media digital campaigns (healthcare environment heavily preferred)
• 3rd party vendor identification and management
• Proficient in Microsoft Office Suite or related software
• Ability to thrive in a rapid pace environment
• Organized with attention to detail.
• Superior ability to write in a journalistic style that is customary for corporate and external publications.
• Excellent interpersonal skills.

Position Qualifications

• Education: A minimum of a Bachelor’s degree in English, Communications, or Business Administration or related field
• Experience: 6-9 years’ minimum experience in healthcare public relations and/or comprehensive marketing.