Social Media Manager & Content Creator

Magic Spoon reimagines your favorite childhood breakfast into a high-protein, grown up cereal to power your days. Since launching in 2019, we've become one of the fastest growing DTC brands, Forbes called us "the future of cereal", TIME Magazine named us in their Top 100 inventions, and we’ve launched in cereal aisles nationwide in Target, Walmart, Kroger, Albertsons, & more.

We’re looking for an experienced content creator and savvy social media expert to join our growing team. With ample experience growing brand(s) TikTok and Instagram, this person will be the face of our social channels, creating content to drive significant channel growth and engagement. This role will report into our Head of Brand.

This is a full time, in-person/hybrid role (Tuesday, Wednesday, Thursday in office) based in Tribeca, NYC.

As Social Media Manager & Content Creator, you'll:

• Create short form video content for organic and paid media which aligns with business goals and brand growth across channels with a focus on TikTok & Instagram
• Lead execution of weekly, multi-channel content calendars including content brainstorming, editing, caption writing and post scheduling 
• Accelerate the growth of our audience size on TikTok while achieving best in class industry engagement 
• Continuously monitor and manage Magic Spoon’s social community through, identifying, coordinating and executing opportunities with creators, partnerships and collabs
• Build out a monthly reporting structure to share out key learnings with internal stakeholders.
• Maintain a pulse on trends, pop culture, current events, competitors and social media best practices, identifying key opportunities for Magic Spoon participation
• Assist with ad hoc copywriting needs across key channels including paid social, email and web

Requirements

• 2-5 years of experience with a proven track record of growing personal or (preferably) brand TikTok and Instagram
• Must be comfortable with UGC including filming, editing and being on camera 
• Demonstrated experience working with video editing platforms such as CapCut, InShot, Adobe Premiere Pro 
• Up to date with social media trends and what’s working and trending on TikTok an Instagram 
• Experience in social media metrics and monitoring tools (I.e. Sprout Social)
• Proven ability to be a creative and innovative thinker including excellence in concepting & copywriting
• A love of all things fitness, healthy eating, and and knowledge about key creators and brands in the better for you space

What we value:

Hold on to the Dream 💫 Adult life shouldn’t be boring, prioritize your work/life balance, we can build a world-class company and have fun doing it

Don’t miss the bowl for the loops 🙌 We’re all working towards the same big goals, prioritize collaboration over ego, politics, or possessiveness

Be a Fruit Loop in a world of Cheerios 🌈 Bring your whole, unique self to work, celebrate and care for everyone

Pour your own milk…and don’t be afraid to spill a little 🥛 We trust you, use your best judgment to make decisions. Mistakes are inevitable, let’s learn from them!

Benefits

• Competitive salary & equity
• Bonus eligibility
• 100% covered Health, Vision, Dental insurance
• 401(k)
• Generous parental leave
• Unlimited vacation
• Catered lunch in office
• Dog friendly office!
• Unlimited cereal ✨🥣

Magic Spoon is committed to building a company that not only represents, but includes, individuals across different backgrounds and perspectives. Everyone deserves an equal seat at the breakfast table.

Magic Spoon intends to offer competitive base pay within the stated range, dependent on job-related, non-discriminatory factors such as experience, skills, and qualifications. To further compensate and recognize our employees for their work, our total compensation package includes equity and a robust benefits package. The anticipated annual base salary range for this role is $75,000 - $110,000.