Chief Financial Officer

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This is a hybrid role (three days per week at our HQ in Chicago, IL) and will report directly to the CEO.

Who We Are

Crafty elevates workplace food and beverage programs with enhanced services managed in one innovative, centralized platform. Founded in 2015, our mission is to help companies craft better workplaces. From DraftKings to Robinhood to Zillow, we work with the world’s biggest brands to foster a culture of employee connectivity and productivity. Headquartered in Chicago, with offices in New York and the Bay Area, Crafty manages food and beverage programs across 300+ offices, serving more than 300,000 employees per month.

Our commitment to crafting better workplaces starts from within. We are a team of passionate, resourceful, and hard-working trailblazers who love what we do. Our expertise spans technology, food and beverage operations, client success, fulfillment and more. At Crafty, our people are our greatest asset, because it's our people who foster a culture that makes our company a place worth being part of. And of course, the snacks are the cherry on top!

The Role

Crafty is on a high-growth trajectory to craft better workplaces, and we’re seeking a seasoned financial leader to elevate us to the next level. Reporting to the CEO as Crafty’s first Chief Financial Officer, you’ll be instrumental in defining our financial strategy. We’re looking for a dynamic individual to oversee all financial functions and collaborate closely with key stakeholders to drive growth and optimize financial performance on our pathway to profitability.

Crafty’s Finance team is currently led by our talented VP of Finance, who will report directly to the CFO. Our Finance team today is composed of 11 individuals that support our Accounting, AP, AR, Payroll, and Client Contracts.

Responsibilities

1. Strategic Finance: Partner with leadership to shape the company's strategy and drive key decisions through a strong understanding of financial metrics and economic factors.
2. Annual Planning: Work with the CEO to set company goals that align with our business strategy and support the ongoing operations of our annual operating rhythms (e.g., MBRs, QBRs, All Hands).
3. M&A: Evaluate potential M&A and divestitures from a financial perspective.
4. Capital Allocation: Determine the optimal allocation of resources across the organization.
5. Investor Relations: Communicate the company's financial performance and strategy to investors, banking partners, and other external stakeholders.
6. Commercial Finance: Optimize financial performance by driving revenue growth, profitability, and cash flow optimization.
7. Pricing Strategy: Develop pricing strategies to maximize revenue and profitability.
8. Contract Negotiation: Support contract negotiations from a financial perspective.
9. Procurement: Maintain and improve procurement process, negotiating with vendors to improve terms and complete RFPs.
10. Accounting: Oversee the delivery of accurate and timely financial reporting, implementing robust internal controls and risk mitigation strategies to protect the company.
11. FP&A: Oversee the development and maintenance of our financial model (budgeting, forecasting, projection scenarios, goal setting) to support strategic decision-making.
12. Treasury: Optimize the investment of surplus cash to generate returns while preserving capital, ensuring optimal cash flow and sufficient liquidity to meet our needs.
13. Tax, Risk & Compliance: Protect the company's financial interests by managing tax obligations, mitigating risks, and ensuring compliance.

Required Attributes

1. Growth Strategist: Demonstrates a deep understanding of how to grow companies from $50 Million to $500 Million.
2. Cross-Functional Leadership: Builds strong relationships with leaders across the company.
3. Data Driven: Ability to partner closely with our Data Team to translate complex financial information into simple insights.
4. Change Advocate: Ability to influence the Executive Team and Board of Directors on key strategic and operational decisions.
5. Sound Judgment: Maintains a positive and resilient demeanor in high-pressure environments.
6. Effective Communicator: Supports investor relations, including crafting communications and providing timely reports.
7. People Leader: A highly respected team builder and leader who earns loyalty, trust, and a followership.

Ideal Experience

1. Deep experience in leading Finance teams (previous CFO experience required).
2. Previous experience in the Food & Beverage, physical product/service industry.
3. Experience in scaling companies (250 to 1000 employees, $50 million ARR to $500 million).
4. Experience in organizations that run zero-based budgeting (ZBB).

Role Objectives

1. Achieve 20% monthly annual Market Profitability through 2025.
2. Increase Net Revenue by 2% by the end of 2025.
3. Prepare the organization for strategic growth by completing a comprehensive capital allocation review.
4. Reduce WACC by 10% by the end of 2025 through strategic debt restructuring.

What we offer

Our people mean everything to us. When you join Crafty, you’re joining a team of passionate, smart, and supportive people who work incredibly hard and have a good time along the way. We are proud to offer a compensation package that includes our Crafty healthcare plan, covering primary health, dental, and vision plans, 401k, paid time off, equipment certification courses, and parental leave. And, of course, it also includes Crafty-grade snacks, beverages, and fun events!

Lastly, this role offers a special opportunity: to have a major hand in shaping the future of a young, flourishing company. Your creativity, ambition, and work will steer the direction of our successes.

Crafty provides equal employment opportunities (EEO) to all employees and applicants without discriminating against race, color, religion, sex, sexual orientation, national origin, age, disability or genetics.