Marketing Professional I

Job Title: Marketing Professional I
Location: Waltham, MA (100% Remote)

Job Summary: The Digital Marketing Contractor will manage the company's digital paid media strategy globally, focusing primarily on 3rd Party Paid Media (Display advertising) with secondary support for Search Engine Marketing (SEM)/Paid Search (PPC) campaigns. The role involves planning, negotiating, executing, optimizing, and measuring paid media investments.

Key Responsibilities:

• Develop and define digital paid media strategies in collaboration with internal marketing teams.
• Execute and manage direct media buys with 3rd party publishers.
• Send RFPs to vendors, evaluate proposals, and negotiate media buys.
• Communicate with stakeholders and vendors regarding campaign requirements, performance, and deliverables.
• Set up, track, and report on Display and PPC campaigns.
• Develop and manage paid media plans, ensuring adherence to budgets and performance goals.
• Monitor and analyze campaign performance, providing insights and recommendations.
• Serve as a liaison between marketing teams, vendors, and creative teams.
• Collaborate on launching and optimizing Paid Search (PPC) campaigns.

Skills and Qualifications:

• Education: BA/BS degree or equivalent.
• Experience: Minimum 5 years in 3rd Party Paid Media (Display) advertising and industry experience in SEM/PPC.
• Strong project management skills and ability to handle large data sets.
• Proficiency in Google Ads, Google Analytics, Looker Studio, Salesforce, Eloqua, and project management tools.
• Experience with 3rd party media buys and ad servers.
• Detail-oriented, analytical, and creative with strong problem-solving and negotiation skills.
• Ability to adapt to changing projects and priorities.