Axelon
Marketing Professional I
Axelon, Waltham, Massachusetts, United States, 02254
Job Title: Marketing Professional I
Location: Waltham, MA (100% Remote)
Job Summary:
The Digital Marketing Contractor will manage the company's digital paid media strategy globally, focusing primarily on 3rd Party Paid Media (Display advertising) with secondary support for Search Engine Marketing (SEM)/Paid Search (PPC) campaigns. The role involves planning, negotiating, executing, optimizing, and measuring paid media investments.
Key Responsibilities: Develop and define digital paid media strategies in collaboration with internal marketing teams. Execute and manage direct media buys with 3rd party publishers. Send RFPs to vendors, evaluate proposals, and negotiate media buys. Communicate with stakeholders and vendors regarding campaign requirements, performance, and deliverables. Set up, track, and report on Display and PPC campaigns. Develop and manage paid media plans, ensuring adherence to budgets and performance goals. Monitor and analyze campaign performance, providing insights and recommendations. Serve as a liaison between marketing teams, vendors, and creative teams. Collaborate on launching and optimizing Paid Search (PPC) campaigns. Skills and Qualifications:
Education:
BA/BS degree or equivalent. Experience:
Minimum 5 years in 3rd Party Paid Media (Display) advertising and industry experience in SEM/PPC. Strong project management skills and ability to handle large data sets. Proficiency in Google Ads, Google Analytics, Looker Studio, Salesforce, Eloqua, and project management tools. Experience with 3rd party media buys and ad servers. Detail-oriented, analytical, and creative with strong problem-solving and negotiation skills. Ability to adapt to changing projects and priorities.
Job Summary:
The Digital Marketing Contractor will manage the company's digital paid media strategy globally, focusing primarily on 3rd Party Paid Media (Display advertising) with secondary support for Search Engine Marketing (SEM)/Paid Search (PPC) campaigns. The role involves planning, negotiating, executing, optimizing, and measuring paid media investments.
Key Responsibilities: Develop and define digital paid media strategies in collaboration with internal marketing teams. Execute and manage direct media buys with 3rd party publishers. Send RFPs to vendors, evaluate proposals, and negotiate media buys. Communicate with stakeholders and vendors regarding campaign requirements, performance, and deliverables. Set up, track, and report on Display and PPC campaigns. Develop and manage paid media plans, ensuring adherence to budgets and performance goals. Monitor and analyze campaign performance, providing insights and recommendations. Serve as a liaison between marketing teams, vendors, and creative teams. Collaborate on launching and optimizing Paid Search (PPC) campaigns. Skills and Qualifications:
Education:
BA/BS degree or equivalent. Experience:
Minimum 5 years in 3rd Party Paid Media (Display) advertising and industry experience in SEM/PPC. Strong project management skills and ability to handle large data sets. Proficiency in Google Ads, Google Analytics, Looker Studio, Salesforce, Eloqua, and project management tools. Experience with 3rd party media buys and ad servers. Detail-oriented, analytical, and creative with strong problem-solving and negotiation skills. Ability to adapt to changing projects and priorities.