Director of Marketing and Business Development

Job Title: Director Marketing and Business Development
Exempt or Non-Exempt: Exempt
Department: Marketing and Business Development       
Supervised by:  CEO      
Supervises: Community Liaisons

Position Summary: Responsible for coordinating all aspects of marketing, community education and new business development. Maintaining and fostering relationships with customers and referral sources. Responding to customer requests and concerns and negotiating service contracts.  Oversees the liaison team, while serving on the leadership team. This position will play a significant role in growth of the program by implementing strategic sales and marketing initiatives.

Grace Culture:
Successful employees will demonstrate these key values in everything they do:

1. Excellence: Anticipating needs and delivering the best care by going above and beyond expectations.
2. Kindness: We distinguish ourselves by being friendly, considerate and generous as we care for patients, families and each other.
3. Team: Respectfully working together to achieve the best end of life experience for our patients and families; promoting a positive work experience

Qualifications:

• Associates degree in Marketing, Business Administration or related field
• Excellent oral and written skills
• Ability to develop community relationships and partnerships
• Computer skills: Word, Excel, PowerPoint and others as needed
• Excellent interpersonal skills
• Must be goal and detail oriented
• Ability to work both independently and with others
• Supervisory experience
• At least 3 years’ experience in health care preferably hospice

Job Duties:

• Generates referrals by building relationships with physicians, long term care organizations, independent and assisted living facilities and other community resources.
• Conducts market analysis; develop sales strategy, goals and plans.
• Conducts sales calls, and evaluates results and effectiveness of sales activity
• Support business development activities and help establish strong relationships with new and existing referral sources.
• Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
• Employs marketing and promotional initiatives to achieve budgetary volume projections.
• Builds and monitors community, customer, payer and patient perceptions of Grace Hospice.
• Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs in collaboration with the CEO and leadership team
• Maintains comprehensive working knowledge of the Hospice markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
• Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources for individuals who do not meet Hospice eligibility criteria.
• Assists with third party reimbursement service contracts with managed care organizations, government agencies, long term care facilities and other payers in collaboration with the CEO
• Support, mentor, educate and supervise the liaison team
• Other tasks as assigned by the CEO

Safety and Compliance:

Is aware of safety issues and strives to accomplish all responsibilities in a safe manner.
Accepts and follows through with all policies and procedures.
Is aware of and adheres to all HIPAA regulations
Adheres to Grace Hospice policies on infection prevention, safety and patient rights.
Completes all required on line training modules and other training as required in a timely manner.

Physical Requirements:

• Able to perform medium work including pushing/pulling, exerting up to 10 pounds frequently, to 35 pounds of force occasionally, up to 50 pounds of force rarely.
• Lifting/carrying up to 10 pounds continuously, 11-20 pounds occasionally, 21-35 pounds rarely.
• Environmental contacts: human body fluids, infectious exposures, chemical exposures frequently
• Able to perform the following physical activities:

  Activity Frequency Activity Frequency Kneeling rarely Squatting rarely Standing frequently Repetitive motions frequently Bending frequently Moving fingers continuously Grasping frequently Reaching frequently Walking frequently Twisting frequently Stair climbing frequently Sitting frequently
Other Considerations:

1. All requirements are subject to possible modification to reasonably accommodate individuals with known disabilities (unless to do so would impose an undue hardship on the agency.)
2. This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by their supervisor.