Director, Marketing Communications Strategy & Execution

Job Description:

The Role

The Director of Communications Strategy blends deep understanding of paid, owned, and earned channel best practices, targeting strategies, creative insights, emerging technologies, consumer trends and relevant competitive activities to deliver communication plans designed to deliver effective, efficient, and resonant marketing experiences that speak directly to the interest, needs, and values of the audiences we serve. They also direct and coordinate the team in an account management capacity, driving execution of the strategy.

The Director will deliver communications strategy and execution for Plynk, a simple investing app for people at the beginning of their investing journey, as well as for Fidelity's Corporate Affairs group. Plynk operates out of Fidelity's Center for Applied Technology (FCAT) and Corporate Affairs covers government and community relations.

This individual will be a key steward for the newly developed communications strategy practice within Fidelity, driving excitement, partnership, and orchestration among internal stakeholders.

The Team

The Communications Strategy team is a new practice within Fidelity's larger marketing organization. The team blends elements of traditional account management with building strategic communications plans, by channel, to create more targeted, effective marketing efforts that deliver on business objectives and proven value--delivering the highest quality experiences for our customers and prospective customers. At Fidelity, we embrace diversity of thought and experience. Our team thrives on a dedication to innovation which promotes a culture of continuous improvement.

The Expertise and Skills You Bring

Strategic Expertise

* You demonstrate a deep understanding of business strategy and acumen and proven ability to translate that expertise into holistic communication strategies that drive economic value.

* You partner with the Product Area, Team Leads, and Customer Segment and Solutions Marketing team to identify strategic opportunities that will drive project understanding and spark ideation. You bring a valuable perspective on which data, inputs, or artifacts are most relevant for the task at hand.

* You are proactive in identifying the need for an insight, and where to source/uncover that insight. You demonstrate the ability to distill and prioritize insights into clear, actionable business opportunities.

* You are comfortable thinking critically and debating/advocating for certain channels and experiences across paid, owned, and earned touchpoints, based on knowledge of those channels and audience behavior.

* You demonstrate initiative, creativity and proactiveness when an established framework needs to be customized to achieve a business goal and brings forward a recommendation or solve.

* You have senior-level experience in business analysis, consumer insights, design thinking and marketing to develop communication strategies aligned with and in support of business objectives.

Organizational Influence

* You have outstanding relationship building and influencing skills with an ability to creatively handle differences of opinion and build trust in every interaction

* You demonstrate ownership of communications strategy deliverables and are comfortable translating relevant information to the respective business partners, elaborating on items as needed. You are comfortable enforcing process and allocating tasks/items to team members when appropriate.

* You have proven ability to effectively lead and navigate multiple large cross-functional organizations in the agile operating model to drive customer and brand value.

* You are comfortable flexing to a project management mindset when it is time for the strategy to come to life in the form of marketing assets: ability to manage creative process, influence business partners as the work is socialized, and work with Project Management team and Channel partners to stay on time, on budget, and on strategy.

* You have excellent verbal and written communications skills and the ability to effectively structure and deliver presentations, champion recommendations, and influence decisions at all levels of management

Leadership

* You are an authentic leader and culture carrier who inspires creativity and innovation, proactively develops and shares knowledge, and builds a culture of inclusion and continuous learning with a focus on associate growth while encouraging teams to deliver results and impact

* You strive to find opportunities to educate and grow the expertise and skills of your peers and team mates.

Certifications:

Company Overview

Fidelity Investments is a privately held company with a mission to strengthen the financial well-being of our clients. We help people invest and plan for their future. We assist companies and non-profit organizations in delivering benefits to their employees. And we provide institutions and independent advisors with investment and technology solutions to help invest their own clients' money.

Join Us

At Fidelity, you'll find endless opportunities to build a meaningful career that positively impacts peoples' lives, including yours. You can take advantage of flexible benefits that support you through every stage of your career, empowering you to thrive at work and at home. Honored with a Glassdoor Employees' Choice Award, we have been recognized by our employees as a top 10 Best Place to Work in 2024. And you don't need a finance background to succeed at Fidelity-we offer a range of opportunities for learning so you can build the career you've always imagined.

Fidelity's hybrid working model blends the best of both onsite and offsite work experiences. Having the majority of our associates work onsite is important for our business strategy and our culture. We also value the benefits that working offsite offers associates. Most roles listed as Hybrid will require associates to work onsite all business days of every other week in a Fidelity office. This does not apply to roles listed as Remote or Onsite.

At Fidelity, we value honesty, integrity, and the safety of our associates and customers within a heavily regulated industry. Certain roles may require candidates to go through a preliminary credit check during the screening process. Candidates who are presented with a Fidelity offer will need to go through a background investigation, detailed in this document, and may be asked to provide additional documentation as requested. This investigation includes but is not limited to a criminal, civil litigations and regulatory review, employment, education, and credit review (role dependent). These investigations will account for 7 years or more of history, depending on the role. Where permitted by federal or state law, Fidelity will also conduct a pre-employment drug screen, which will review for the following substances: Amphetamines, THC (marijuana), cocaine, opiates, phencyclidine.

We invite you to Find Your Fidelity at fidelitycareers.com.

Fidelity Investments is an equal opportunity employer. We believe that the most effective way to attract, develop and retain a diverse workforce is to build an enduring culture of inclusion and belonging.

Fidelity will reasonably accommodate applicants with disabilities who need adjustments to participate in the application or interview process. To initiate a request for an accommodation, contact the HR Accommodation Team by sending an email to accommodations@fmr.com.

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