HEAD OF PERFORMANCE MARKETING

Develop and Execute Omnichannel Strategy Design and implement a comprehensive strategy to expand the brand into multiple sales channels, including wholesale, retail partnerships, and online marketplaces. Build a revenue roadmap that balances DTC growth with new channel expansion, maximizing long-term brand value. Data-Driven Revenue Forecasting Utilize data analytics and industry trends to forecast revenue growth opportunities across all channels, setting achievable but ambitious targets. Regularly review and adjust forecasts based on channel performance, economic conditions, and seasonal demand. Profitability Optimization Develop strategies to increase revenue without compromising margin, adjusting pricing, promotions, and channel allocation as needed. Monitor unit economics and cost structure to ensure profitability goals are met across each channel. DTC and Retail Channel Expansion Digital Growth Initiatives Lead DTC growth by enhancing the customer experience, optimizing digital marketing, and expanding the e-commerce platform. Leverage SEO, email, and performance marketing to increase online customer acquisition and retention. New Product Launch & Seasonal Sales Oversee new product introductions across all channels, coordinating with product and marketing teams to drive sales during key seasonal periods. Analyze customer data to segment audiences, understand purchasing behavior, and identify opportunities for upsell and cross-sell across channels. Design campaigns targeting key customer segments to improve lifetime value and retention rates. Competitive Analysis Monitor competitive landscape to anticipate shifts in the market and adjust revenue strategy accordingly. Benchmark against competitors across DTC and retail channels to identify best practices and differentiate the brand. Customer Feedback Loop Collect feedback from retail partners, DTC customers, and market research to continually improve product offerings and service levels. Collaborate with product and marketing teams to integrate customer feedback into product development and communication strategies. Cross-Functional Leadership & Collaboration Work closely with the marketing team to align messaging, campaigns, and promotions across all channels, ensuring brand consistency and maximizing reach. Coordinate with the marketing team to create omni channel campaigns that drive in-store foot traffic, online sales, and brand engagement. Requirements: Proven experience in revenue leadership, preferably in a consumer goods or lifestyle brand with a focus on DTC and retail channels. Strong track record of revenue growth, channel expansion, and customer acquisition. Experience building and leading cross-functional teams, with an emphasis on collaboration between sales, marketing, product, and operations. Analytical mindset with proficiency in data-driven decision-making. J-18808-Ljbffr