Group Director, Media Analytics

Group Director, Media Analytics

About Us: We are a leading media agency focused on delivering top-notch analytics and insights to our clients. We are seeking an experienced Group Director to lead our Media Performance Analytics team. This role is pivotal in elevating our media reporting capabilities, developing innovative solutions, and driving actionable insights.

Job Description: As the Group Director of Media Performance Analytics, you will be instrumental in shaping the future of our media analytics practice through innovation in services and strategic team development. This role requires a strong background in media analytics, web analytics, media measurement, and attribution. The ideal candidate will be adept at crafting meaningful narratives from data, leading a team, and selling media analytics services to clients.

Responsibilities:

• Own media analytics product and services delivery across the portfolio of clients.
• Act as the strategic lead on key agency accounts, build and maintain strong relationships with clients and serve as a trusted advisor and partner to client stakeholders.
• Lead the media performance analytics team ensuring high-quality output and actionable media insights.
• Mentor analysts in the art of interpreting data, guiding them to extract meaningful trends and insights.
• Collaborate with Media, Strategy, Creative, Technology, and Account teams to develop comprehensive measurement strategies.
• Utilize all relevant data and technology to drive test & learn agenda to improve performance.
• Lead the evolution of the agency's measurement practice, implementing innovative measurement frameworks.
• Partner with technical resources to guide implementation of key technologies that support data strategy.
• Stay abreast of media industry trends and advancements in analytics and technology.

Qualifications:

• 10+ years of experience leading media measurement practice.
• Deep knowledge of digital marketing across various platforms.
• Advanced working knowledge of key web analytics platforms (e.g. Google Analytics, Adobe Analytics).
• Experience with data visualization tools (e.g., Power BI, Tableau).
• Strong storytelling skills, with the ability to translate data into strategies.
• Excellent communication and client presentation skills.
• Proven track record of leading and mentoring analytics teams.
• High sense of ownership, motivation, and desire to build high performance teams.

About AMP Agency: AMP Agency is a full-service, integrated marketing agency with offices in Boston, New York, and Chicago. We're a team of creative minds that focus on creating contextually relevant consumer engagements across digital and physical brand experiences.

AMP Agency is committed to Diversity, Equity and Inclusion. We encourage people from all backgrounds and experiences to apply.

Job Will Remain Open Until Filled