Group Director, Media Analytics

About Us: We are a leading media agency focused on delivering top-notch analytics and insights to our clients. We are seeking an experienced Group Director to lead our Media Performance Analytics team. This role is pivotal in elevating our media reporting capabilities, developing innovative solutions, and driving actionable insights.

Job Description: As the Group Director of Media Performance Analytics, you will be instrumental in shaping the future of our media analytics practice through innovation in services and strategic team development. This role requires a strong background in media analytics, web analytics, media measurement, and attribution. The ideal candidate will be adept at crafting meaningful narratives from data, leading a team, and selling media analytics services to clients.

Responsibilities:

1. Own media analytics product and services delivery across the portfolio of clients.
2. Act as the strategic lead on key agency accounts, build and maintain strong relationships with clients and serve as a trusted advisor and partner to client stakeholders.
3. Lead the media performance analytics team ensuring high-quality output and actionable media insights.
4. Mentor analysts in the art of interpreting data, guiding them to extract meaningful trends, patterns, and actionable insights from a variety of data sources and platforms.
5. Collaborate with Media, Strategy, Creative, Technology, and Account teams to develop comprehensive measurement strategies and integrated cross-channel storytelling.
6. Utilize all relevant data and technology to drive test & learn agenda in order to improve performance of both conversion driving and awareness/consideration initiatives.
7. Lead the evolution of the agency’s measurement practice, implement innovative measurement frameworks and test designs to support media performance optimization.
8. Partner with technical resources to guide implementation of key technologies that support data strategy.
9. Stay abreast of media industry trends and advancements in analytics and technology.

Qualifications:

1. 10+ years of experience leading media measurement practice. Agency or business consulting experience is a plus.
2. Deep knowledge of digital marketing across email, SMS, app, social, display, search, and programmatic platforms.
3. Advanced working knowledge of key web analytics platforms (e.g. Google Analytics, Adobe Analytics).
4. Knowledge of syndicated media research & systems (e.g. Nielsen).
5. Experience with data visualization tools (e.g., Power BI, Tableau).
6. Experience with cross-channel media measurement and attribution.
7. Strong storytelling skills, with the ability to translate data into clearly articulated strategies to maximize client business outcomes.
8. Excellent communication and client presentation skills.
9. Proficiency in managing client relationships and delivering high-quality client-facing deliverables.
10. Proactive problem-solving approach to address challenges and roadblocks.

About AMP Agency: AMP Agency is a full-service, integrated marketing agency with offices in Boston, New York, and Chicago. We're a team of creative minds, digital strategists, social and behavioral scientists and media experts that focus on creating contextually relevant consumer engagements across digital and physical brand experiences. We employ an "Insights Inspired, Results Driven" approach to design end-to-end marketing solutions for the brands with which we partner.

AMP Agency is committed to Diversity, Equity and Inclusion. AMP is an equal opportunity employer and encourages people from all backgrounds and experiences to apply. AMP Agency does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age or other legally protected status.