Amazon
Sr. Marketing Manager, Brand Experience and Excellence
Amazon, Seattle, Washington, us, 98127
Description
Are you passionate about rethinking the way Customers interact with Brands on Amazon? Do you like to drive complex and high impact initiatives? Do you strive to create Customer-centric experiences that drive measurable results on metrics that matter the most for company’s success? If yes, then this may be the right role for you!
The vision of the Brand Experience team is to make Amazon the best place to build a strong Brand that Customers absolutely love. One of the key pillars of this vision is to help Selling Partners establish durable relationships with high value Customers who share the same values and are likely to be loyal. As a Senior Marketing Manager, you will be responsible for developing on-site experiences end to end, from strategy through execution, to bring Customers closer to the content and offers from their favorite Brands. You will work across internal teams, including content, programs, and central marketing teams, to create impactful and on-brand marketing campaigns and optimize channels to drive results.
Key job responsibilities
Owning the marketing strategy for Brand content; managing strategy, customer experience, processes, and partner team mechanisms to drive traffic, revenue growth, and customer acquisition and engagement across different product categories.
Owning the campaign automation roadmap to improve customer experience and conversion with personalized recommendations across the store.
Influencing partner central teams and tech teams to include personalized Brand content in critical marketing activations and innovation roadmap for the on-site channels.
Onboarding new marketing tools and processes to drive innovation and scale across on-site programs.
Developing and owning the experimentation roadmap to optimize channel performance (creative, messaging, targeting, etc.). Scale learnings by revising the channel playbook.
Onboarding new reporting dashboards to enable measurement of financial and acquisition metrics for the on-site channels across the store.
Combining analytical rigor and strategic thinking to develop well-reasoned recommendations that balance customer needs with business priorities. Confidently present these proposals to leadership to ensure alignment on goal and secure buy-ins for new initiatives.
About the team
The Brand Experience (BX) organization creates, builds and leads innovation for Brand Owners in the Amazon store. Our growing portfolio of BX tools enable brands to grow their brand awareness, improve their consideration, increase their conversion, and build brand loyalty. We have a broad mix of experience, tenures, and roles within our organization. We strive to create an open environment that allows a diverse set of team members to expand on their strengths and grow in their opportunity areas in order to drive their longer term career success.
Basic Qualifications
6+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional marketing programs
Experience leading go-to-market for consumer software or hardware product launches
Preferred Qualifications
Experience using any of SQL or other analytical tools for conducting data analysis
Experience with customer segmentation, profiling, and targeting
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
Are you passionate about rethinking the way Customers interact with Brands on Amazon? Do you like to drive complex and high impact initiatives? Do you strive to create Customer-centric experiences that drive measurable results on metrics that matter the most for company’s success? If yes, then this may be the right role for you!
The vision of the Brand Experience team is to make Amazon the best place to build a strong Brand that Customers absolutely love. One of the key pillars of this vision is to help Selling Partners establish durable relationships with high value Customers who share the same values and are likely to be loyal. As a Senior Marketing Manager, you will be responsible for developing on-site experiences end to end, from strategy through execution, to bring Customers closer to the content and offers from their favorite Brands. You will work across internal teams, including content, programs, and central marketing teams, to create impactful and on-brand marketing campaigns and optimize channels to drive results.
Key job responsibilities
Owning the marketing strategy for Brand content; managing strategy, customer experience, processes, and partner team mechanisms to drive traffic, revenue growth, and customer acquisition and engagement across different product categories.
Owning the campaign automation roadmap to improve customer experience and conversion with personalized recommendations across the store.
Influencing partner central teams and tech teams to include personalized Brand content in critical marketing activations and innovation roadmap for the on-site channels.
Onboarding new marketing tools and processes to drive innovation and scale across on-site programs.
Developing and owning the experimentation roadmap to optimize channel performance (creative, messaging, targeting, etc.). Scale learnings by revising the channel playbook.
Onboarding new reporting dashboards to enable measurement of financial and acquisition metrics for the on-site channels across the store.
Combining analytical rigor and strategic thinking to develop well-reasoned recommendations that balance customer needs with business priorities. Confidently present these proposals to leadership to ensure alignment on goal and secure buy-ins for new initiatives.
About the team
The Brand Experience (BX) organization creates, builds and leads innovation for Brand Owners in the Amazon store. Our growing portfolio of BX tools enable brands to grow their brand awareness, improve their consideration, increase their conversion, and build brand loyalty. We have a broad mix of experience, tenures, and roles within our organization. We strive to create an open environment that allows a diverse set of team members to expand on their strengths and grow in their opportunity areas in order to drive their longer term career success.
Basic Qualifications
6+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional marketing programs
Experience leading go-to-market for consumer software or hardware product launches
Preferred Qualifications
Experience using any of SQL or other analytical tools for conducting data analysis
Experience with customer segmentation, profiling, and targeting
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.