Amazon
Sr. Marketing Manager, New Seller Recruitment Brand Marketing
Amazon, Seattle, Washington, us, 98127
Description
New Seller Recruitment Brand Marketing is looking for a talented Sr. Product Marketing Manager to own the marketing strategy for our new strategic brands to improve brand CX and increase customer engagement through onsite channels. Responsibilities include developing automated marketing and merchandising strategies to increase brand participation onsite, testing, analyzing and reporting results, and tracking the implementation of marketing and merchandising services across our business teams.
The Sr. Product Marketing Manager will work closely with creative, media, product management, PR and onsite partners, in addition to business stakeholders. They will focus on developing automated marketing solutions to drive new brand and product discoverability onsite and continued growth strategies.
An ideal candidate is someone who will be obsessed with showing our customers the right products at the right time and creating visual stories that are compelling to a customer’s interests. They will also have a passion for testing to develop an impactful program -- from creating the testing plan to communicating the results upward to using the data to inform future business decisions -- and will be highly organized, enjoy diving deep into brand and customer behavior, and have the creativity to challenge our status quo. This role will also work closely with our program and product teams to drive improvements in our third-party seller brand marketing and merchandising systems.
Key job responsibilities
Develop marketing strategy end to end - from curation to design and execution - and drive innovations within existing processes.
Lead the development of fully integrated campaigns, leading and driving collaboration with a sizable team of cross-functional partners, inclusive of business, onsite, project management, paid media, creative, PR, and beyond.
Manage campaign development & delivery.
Analyze results of testing, communicate learnings upward and across partner teams, and use the data to drive future tests.
Partner with technical and business teams to drive system improvements and automation within self-service seller solutions.
Own multiple team KPIs for campaign engagement, developing strategy to drive results over short and long-term.
Manage shared goals with partner teams to drive campaign creation and success at scale.
Manage the full lifecycle of product marketing initiatives including defining the strategy and measurement.
About the team
Our team is dedicated to supporting new members thrive in their career. We have a broad mix of experience and tenures, and we’re building an environment that celebrates knowledge sharing and mentorship. We strive for an open environment to expand on your strengths while isolating growth opportunities in order to drive longer term career success.
Basic Qualifications
6+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional marketing programs
Experience leading go-to-market for consumer software or hardware product launches
Preferred Qualifications
Experience using any of SQL or other analytical tools for conducting data analysis
Experience with customer segmentation, profiling, and targeting
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
New Seller Recruitment Brand Marketing is looking for a talented Sr. Product Marketing Manager to own the marketing strategy for our new strategic brands to improve brand CX and increase customer engagement through onsite channels. Responsibilities include developing automated marketing and merchandising strategies to increase brand participation onsite, testing, analyzing and reporting results, and tracking the implementation of marketing and merchandising services across our business teams.
The Sr. Product Marketing Manager will work closely with creative, media, product management, PR and onsite partners, in addition to business stakeholders. They will focus on developing automated marketing solutions to drive new brand and product discoverability onsite and continued growth strategies.
An ideal candidate is someone who will be obsessed with showing our customers the right products at the right time and creating visual stories that are compelling to a customer’s interests. They will also have a passion for testing to develop an impactful program -- from creating the testing plan to communicating the results upward to using the data to inform future business decisions -- and will be highly organized, enjoy diving deep into brand and customer behavior, and have the creativity to challenge our status quo. This role will also work closely with our program and product teams to drive improvements in our third-party seller brand marketing and merchandising systems.
Key job responsibilities
Develop marketing strategy end to end - from curation to design and execution - and drive innovations within existing processes.
Lead the development of fully integrated campaigns, leading and driving collaboration with a sizable team of cross-functional partners, inclusive of business, onsite, project management, paid media, creative, PR, and beyond.
Manage campaign development & delivery.
Analyze results of testing, communicate learnings upward and across partner teams, and use the data to drive future tests.
Partner with technical and business teams to drive system improvements and automation within self-service seller solutions.
Own multiple team KPIs for campaign engagement, developing strategy to drive results over short and long-term.
Manage shared goals with partner teams to drive campaign creation and success at scale.
Manage the full lifecycle of product marketing initiatives including defining the strategy and measurement.
About the team
Our team is dedicated to supporting new members thrive in their career. We have a broad mix of experience and tenures, and we’re building an environment that celebrates knowledge sharing and mentorship. We strive for an open environment to expand on your strengths while isolating growth opportunities in order to drive longer term career success.
Basic Qualifications
6+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional marketing programs
Experience leading go-to-market for consumer software or hardware product launches
Preferred Qualifications
Experience using any of SQL or other analytical tools for conducting data analysis
Experience with customer segmentation, profiling, and targeting
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.