Abbott
Head of Marketing, Vascular
Abbott, Santa Clara, California, us, 95053
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.
Abbott is seeking a passionate, experienced and strategic medical device leader to join our Vascular commercial team and lead the U.S. marketing team and commercialization efforts. This role requires flawless preparation/execution of product launches, delivering effective marketing campaigns and tracking/measuring success. This role requires a close feedback loop with our global marketing, medical education, clinical affairs, finance and field sales team. This role requires a high level of interaction with US customers. In addition, this role will lead a team of marketing managers and product managers whose tasks are launching product, executing marketing campaigns, driving capital services sales, marketing promotions, and messaging/positioning of the Vascular portfolio at the US level.
RESPONSIBILITIES:
Annual Plan Expectations:
Achieve revenue and margin expectations for Vascular in the U.S.; accountable to delivering on the annual strategic business objectives. Strategic Leadership:
Develop and implement the U.S. marketing strategy, value propositions, and marketing initiatives for the Vascular portfolio (including Endovascular, Coronary and Vessel Closure). Team Management:
Provide leadership, coaching, and spearhead cross functional collaboration across the Vascular business, as indicated by key talent retention, on time deliverables, event preparedness and alignment to Vascular objectives. Market Growth:
Identify growth opportunities, prioritize initiatives, and develop business cases to support revenue and margin expectations; identify new growth opportunities and segments. Stakeholder Collaboration:
Work closely with internal and external stakeholders, including global marketing, field sales, sales operations, strategic accounts, enterprise accounts, finance, legal, regulatory, medical affairs, public affairs, executive management, creative departments, vendors, and healthcare professionals. Strategic Planning:
Lead both long-term (3-5 years) and short-term (annual) strategic planning, including analysis, recommendations, and presentations to senior leadership. Customer Focus:
Act as the voice of the customer within the organization, leading market research and intelligence efforts to inform strategy and tactical decisions. KOL Leadership:
Engage with KOL’s and top accounts to drive preference toward Abbott Vascular products. Execute Vascular events at a best-in-class level. Product Management:
Product lifecycle management, product/sku level demand planning, and inventory management of US products and updates as needed; manage profitability by product line. Launch Excellence:
Create launch messaging, segmentation, targeting, pricing, promotion, metrics, and best practices for Go-To-Market launch plans for the US, in conjunction with global marketing, training, clinical affairs and medical education along with managing limited market release programs and reporting on execution deliverables and reimbursement tactics. Execution:
Translate insights and analysis into effective value propositions, campaigns, initiatives and ensure alignment across the organization. Increase commercial management system effectiveness (ie, SFDC, PowerBI). Explore and implement additional solutions to help drive strategic focus for Vascular team. Pricing/Contracting Strategy:
Develop and lead U.S. pricing strategies; Partner with Sales Operations and Contracting to implement tools and insights to enhance margins. Support IDN-GPO acceptance and approval strategies, contract analysis and positioning strategies. Budget Planning/Management:
Managing operating expense of US Marketing and partnering overall with US sales and global marketing team. Communication:
Deliver cadence of communication needs including translation from "global message"; US specific promotions and customer communications; sales engagements including launch meetings and calls; sales tool roll outs, quarterly sales promotions; quarterly plans of action and US programs to address competition. QUALIFICATIONS:
Bachelor's degree in Engineering, Marketing, Business or equivalent, MBA preferred. 15+ years experience with progressive responsibility in medical devices, healthcare, diagnostics, brand management, or healthcare marketing. 6+ years of demonstrated experience at a managerial level, including prior Director-level leadership experience at a medical technology company. Extensive experience with strategic marketing, including launch, of US and global medical devices. Proven ability to interact directly with executive leadership to drive strategy and investment decisions. Strong strategic marketing acumen and experience in leading upstream and/or downstream marketing functions. Proven ability to develop and execute complex strategic business and marketing plans. Familiarity with primary and secondary market research and data analysis. Experience and proficiency with P&L and budget management. Strong interpersonal and people management skills. Strong analytical and project management skills. Must demonstrate ability to effectively prioritize projects that align with corporate priorities. Strong leadership skills, including ability to set goals, provide positive and constructive feedback respectfully to build positive relationships and improve business results. Demonstrated ability to lead and develop teams and collaborate with cross-functional teams. Strong communication skills with ability to effectively align at multiple levels in the organization. Multi-tasks, prioritizes and meets deadlines in timely manner. Strong organizational, planning, and follow-up skills and ability to hold others accountable. Experience working in a broader enterprise/cross division business unit model preferred. Ability to work in a highly matrixed and geographically diverse business environment. Ability to travel up to 50%. The base pay for this position is $186,300.00 – $372,700.00. In specific locations, the pay range may vary from the range posted. An Equal Opportunity Employer Abbot welcomes and encourages diversity in our workforce. We provide reasonable accommodation to qualified individuals with disabilities. To request accommodation, please call 224-667-4913 or email
corpjat@abbott.com
#J-18808-Ljbffr
Annual Plan Expectations:
Achieve revenue and margin expectations for Vascular in the U.S.; accountable to delivering on the annual strategic business objectives. Strategic Leadership:
Develop and implement the U.S. marketing strategy, value propositions, and marketing initiatives for the Vascular portfolio (including Endovascular, Coronary and Vessel Closure). Team Management:
Provide leadership, coaching, and spearhead cross functional collaboration across the Vascular business, as indicated by key talent retention, on time deliverables, event preparedness and alignment to Vascular objectives. Market Growth:
Identify growth opportunities, prioritize initiatives, and develop business cases to support revenue and margin expectations; identify new growth opportunities and segments. Stakeholder Collaboration:
Work closely with internal and external stakeholders, including global marketing, field sales, sales operations, strategic accounts, enterprise accounts, finance, legal, regulatory, medical affairs, public affairs, executive management, creative departments, vendors, and healthcare professionals. Strategic Planning:
Lead both long-term (3-5 years) and short-term (annual) strategic planning, including analysis, recommendations, and presentations to senior leadership. Customer Focus:
Act as the voice of the customer within the organization, leading market research and intelligence efforts to inform strategy and tactical decisions. KOL Leadership:
Engage with KOL’s and top accounts to drive preference toward Abbott Vascular products. Execute Vascular events at a best-in-class level. Product Management:
Product lifecycle management, product/sku level demand planning, and inventory management of US products and updates as needed; manage profitability by product line. Launch Excellence:
Create launch messaging, segmentation, targeting, pricing, promotion, metrics, and best practices for Go-To-Market launch plans for the US, in conjunction with global marketing, training, clinical affairs and medical education along with managing limited market release programs and reporting on execution deliverables and reimbursement tactics. Execution:
Translate insights and analysis into effective value propositions, campaigns, initiatives and ensure alignment across the organization. Increase commercial management system effectiveness (ie, SFDC, PowerBI). Explore and implement additional solutions to help drive strategic focus for Vascular team. Pricing/Contracting Strategy:
Develop and lead U.S. pricing strategies; Partner with Sales Operations and Contracting to implement tools and insights to enhance margins. Support IDN-GPO acceptance and approval strategies, contract analysis and positioning strategies. Budget Planning/Management:
Managing operating expense of US Marketing and partnering overall with US sales and global marketing team. Communication:
Deliver cadence of communication needs including translation from "global message"; US specific promotions and customer communications; sales engagements including launch meetings and calls; sales tool roll outs, quarterly sales promotions; quarterly plans of action and US programs to address competition. QUALIFICATIONS:
Bachelor's degree in Engineering, Marketing, Business or equivalent, MBA preferred. 15+ years experience with progressive responsibility in medical devices, healthcare, diagnostics, brand management, or healthcare marketing. 6+ years of demonstrated experience at a managerial level, including prior Director-level leadership experience at a medical technology company. Extensive experience with strategic marketing, including launch, of US and global medical devices. Proven ability to interact directly with executive leadership to drive strategy and investment decisions. Strong strategic marketing acumen and experience in leading upstream and/or downstream marketing functions. Proven ability to develop and execute complex strategic business and marketing plans. Familiarity with primary and secondary market research and data analysis. Experience and proficiency with P&L and budget management. Strong interpersonal and people management skills. Strong analytical and project management skills. Must demonstrate ability to effectively prioritize projects that align with corporate priorities. Strong leadership skills, including ability to set goals, provide positive and constructive feedback respectfully to build positive relationships and improve business results. Demonstrated ability to lead and develop teams and collaborate with cross-functional teams. Strong communication skills with ability to effectively align at multiple levels in the organization. Multi-tasks, prioritizes and meets deadlines in timely manner. Strong organizational, planning, and follow-up skills and ability to hold others accountable. Experience working in a broader enterprise/cross division business unit model preferred. Ability to work in a highly matrixed and geographically diverse business environment. Ability to travel up to 50%. The base pay for this position is $186,300.00 – $372,700.00. In specific locations, the pay range may vary from the range posted. An Equal Opportunity Employer Abbot welcomes and encourages diversity in our workforce. We provide reasonable accommodation to qualified individuals with disabilities. To request accommodation, please call 224-667-4913 or email
corpjat@abbott.com
#J-18808-Ljbffr