Media Investment and Testing Lead - Vice President

The Media Investment and Testing Lead will be responsible for overseeing the strategic positioning, planning & execution, and analysis of our Card media investments across products. This role requires a data-driven individual with a strong background in media testing and investment. The successful candidate will work closely with cross-functional teams including the product owners to optimize media spend against a multi-year roadmap and ensure alignment with business objectives. Additionally, this individual will measure campaign success against a wide range of metrics across acquisition, portfolio, and brand health to create a holistic investment strategy which is able to be optimized on a sliding investment scale Key Responsibilities: Develop and implement a comprehensive media investment strategy that aligns with company goals and objectives Manage and optimize media budgets across various channels and products, including digital, print, broadcast, and social media Design and execute media testing plans to evaluate the effectiveness of different media channels, content types, and tactics across the ecosystem Analyze media performance data – across multiple dimensions -- to provide actionable insights and recommendations for future campaigns Collaborate with internal teams and external partners to ensure seamless execution of media plans Stay up-to-date with industry trends and emerging media technologies to inform strategic decisions Prepare and present regular reports on media performance and investment outcomes to senior leadership Qualifications: Bachelor’s degree in Marketing, Finance, Advertising, or a related field. Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies Highly collaborative individual with excellent communication and presentation skills Ability to work collaboratively in a fast-paced, dynamic environment Strong project management skills with attention to detail and the ability to manage multiple priorities

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