JPMorgan Chase
Media Investment and Testing Lead - Vice President
JPMorgan Chase, Wilmington, Delaware, us, 19894
The Media Investment and Testing Lead will be responsible for overseeing the strategic positioning, planning & execution, and analysis of our Card media investments across products. This role requires a data-driven individual with a strong background in media testing and investment. The successful candidate will work closely with cross-functional teams including the product owners to optimize media spend against a multi-year roadmap and ensure alignment with business objectives.
Additionally, this individual will measure campaign success against a wide range of metrics across acquisition, portfolio, and brand health to create a holistic investment strategy which is able to be optimized on a sliding investment scale.
Key Responsibilities:
Develop and implement a comprehensive media investment strategy that aligns with company goals and objectives. Manage and optimize media budgets across various channels and products, including digital, print, broadcast, and social media. Design and execute media testing plans to evaluate the effectiveness of different media channels, content types, and tactics across the ecosystem. Analyze media performance data across multiple dimensions to provide actionable insights and recommendations for future campaigns. Collaborate with internal teams and external partners to ensure seamless execution of media plans. Stay up-to-date with industry trends and emerging media technologies to inform strategic decisions. Prepare and present regular reports on media performance and investment outcomes to senior leadership. Qualifications:
Bachelor's degree in Marketing, Finance, Advertising, or a related field. Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies. Highly collaborative individual with excellent communication and presentation skills. Ability to work collaboratively in a fast-paced, dynamic environment. Strong project management skills with attention to detail and the ability to manage multiple priorities. Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. Base Pay/Salary
New York, NY $133,000.00 - $190,000.00 / year
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Develop and implement a comprehensive media investment strategy that aligns with company goals and objectives. Manage and optimize media budgets across various channels and products, including digital, print, broadcast, and social media. Design and execute media testing plans to evaluate the effectiveness of different media channels, content types, and tactics across the ecosystem. Analyze media performance data across multiple dimensions to provide actionable insights and recommendations for future campaigns. Collaborate with internal teams and external partners to ensure seamless execution of media plans. Stay up-to-date with industry trends and emerging media technologies to inform strategic decisions. Prepare and present regular reports on media performance and investment outcomes to senior leadership. Qualifications:
Bachelor's degree in Marketing, Finance, Advertising, or a related field. Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies. Highly collaborative individual with excellent communication and presentation skills. Ability to work collaboratively in a fast-paced, dynamic environment. Strong project management skills with attention to detail and the ability to manage multiple priorities. Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. Base Pay/Salary
New York, NY $133,000.00 - $190,000.00 / year
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