CLevelCrossing
VP Brand u0026 Program Marketing HBO MAX-LATAM
CLevelCrossing, Miami, Florida, us, 33222
VP Brand & Program Marketing HBO MAX-LATAM
Posted on
Oct 14, 2020
Profile
HBO Max is the future of entertainment and storytelling. WarnerMedia’s streaming entertainment offering, HBO Max launched in May 2020 and is the culmination of some of the most innovative new technology and greatest creative talent in the industry. Anchored by the entire HBO service, arguably the greatest brand in television, HBO Max also features fan favorites from the WarnerMedia library including Warner Bros., New Line, DC, CNN, TNT, TBS, truTV, Turner Classic Movies, Cartoon Network, Adult Swim, Crunchyroll, Rooster Teeth, Looney Tunes, and more. HBO Max is home to key third-party library acquisitions such as Friends, South Park and Doctor Who, and more than 50 exclusive Originals in its first year, from the likes of groundbreaking creative talent such as J.J. Abrams, Ridley Scott, Jordan Peele, Steven Soderbergh, Michael Mann, Mindy Kaling, Reese Witherspoon, Anna Kendrick, Greg Berlanti, Melissa McCarthy, Robert Zemeckis and other visionaries.
The Job
The VP, Brand and Program Marketing, LATAM will oversee brand, content and partner marketing for HBO Max across Latin America.
Localizing HBO Max's positioning and developing a marketing strategy that resonates with consumers in LATAM that drives brand awareness and overall growth.
In addition, in this role you will develop and oversee the delivery of content marketing for LATAM as well as partnership campaigns to maximize HBO Max's reach.
You will build and lead a team of highly driven marketing professionals that will be located across Latin America.
This is a highly collaborative role and will partner closely with Acquisition Marketing, Creative Services, and Social Media to create engaging and innovative campaigns.
The Essentials
Bachelor’s degree and/or relevant experience; MBA a plus.
15 years developing and driving brand, content and partner strategies and marketing efforts.
5 years leading a Marketing team in the LATAM market.
Experience with direct to consumer branding and a strong understanding of how consumer needs feed into marketing efforts.
Experience analyzing, interpreting data and using insights to inform and guide marketing efforts.
Experience developing and reporting on metrics and KPIs for business goals, process improvement projects, and campaign management.
Experience influencing and communicating brilliantly across cross-functional and matrixed organizations at all levels.
Fluency in Spanish and/or Portuguese required.
The Perks
Paid time off every year to volunteer.
Access to well-being tools, resources, and freebies.
2018 Best Company for
Working Mothers .
2018 Best Company for
Dads .
An
in-house learning and development team
to help shape and grow your career.
Part of the WarnerMedia family of powerhouse brands.
#J-18808-Ljbffr
Profile
HBO Max is the future of entertainment and storytelling. WarnerMedia’s streaming entertainment offering, HBO Max launched in May 2020 and is the culmination of some of the most innovative new technology and greatest creative talent in the industry. Anchored by the entire HBO service, arguably the greatest brand in television, HBO Max also features fan favorites from the WarnerMedia library including Warner Bros., New Line, DC, CNN, TNT, TBS, truTV, Turner Classic Movies, Cartoon Network, Adult Swim, Crunchyroll, Rooster Teeth, Looney Tunes, and more. HBO Max is home to key third-party library acquisitions such as Friends, South Park and Doctor Who, and more than 50 exclusive Originals in its first year, from the likes of groundbreaking creative talent such as J.J. Abrams, Ridley Scott, Jordan Peele, Steven Soderbergh, Michael Mann, Mindy Kaling, Reese Witherspoon, Anna Kendrick, Greg Berlanti, Melissa McCarthy, Robert Zemeckis and other visionaries.
The Job
The VP, Brand and Program Marketing, LATAM will oversee brand, content and partner marketing for HBO Max across Latin America.
Localizing HBO Max's positioning and developing a marketing strategy that resonates with consumers in LATAM that drives brand awareness and overall growth.
In addition, in this role you will develop and oversee the delivery of content marketing for LATAM as well as partnership campaigns to maximize HBO Max's reach.
You will build and lead a team of highly driven marketing professionals that will be located across Latin America.
This is a highly collaborative role and will partner closely with Acquisition Marketing, Creative Services, and Social Media to create engaging and innovative campaigns.
The Essentials
Bachelor’s degree and/or relevant experience; MBA a plus.
15 years developing and driving brand, content and partner strategies and marketing efforts.
5 years leading a Marketing team in the LATAM market.
Experience with direct to consumer branding and a strong understanding of how consumer needs feed into marketing efforts.
Experience analyzing, interpreting data and using insights to inform and guide marketing efforts.
Experience developing and reporting on metrics and KPIs for business goals, process improvement projects, and campaign management.
Experience influencing and communicating brilliantly across cross-functional and matrixed organizations at all levels.
Fluency in Spanish and/or Portuguese required.
The Perks
Paid time off every year to volunteer.
Access to well-being tools, resources, and freebies.
2018 Best Company for
Working Mothers .
2018 Best Company for
Dads .
An
in-house learning and development team
to help shape and grow your career.
Part of the WarnerMedia family of powerhouse brands.
#J-18808-Ljbffr