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Minnesota Council of Nonprofits

Director of Enrollment

Minnesota Council of Nonprofits, Minneapolis, Minnesota, United States, 55400


SUMMARY The Enrollment Director is a highly skilled and accomplished professional responsible for leading and managing all aspects of the enrollment process at a dynamic and mission-driven Career and Technical Education (CTE) institute. This individual will oversee recruitment, admissions, financial aid, and the registrar’s office while ensuring that the organization’s enrollment targets are met. The Director of Enrollment will drive initiatives to increase targeted outreach efforts to enroll low-income adults, partner with Community-Based Organizations (CBOs) serving communities of color, build visibility in the high schools and drive initiatives to increase enrollment of justice-impacted individuals, including re-entry populations. The ideal candidate is a results-driven leader with a proven track record of achieving enrollment goals, utilizing data-driven solutions, and effectively managing cross-functional teams to drive operational efficiency. This individual has demonstrated experience in working with diverse communities and is committed to playing an important role in advancing low-income talent into living wage careers. KEY RESPONSIBILITIES Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Enrollment Management & Strategy Lead the development and execution of a comprehensive enrollment strategy that aligns with the organization’s mission and goals. Drive targeted outreach and relationship building strategies with CBOs, high schools, faith-based institutions, and correctional facilities. Ensure enrollment targets are met across multiple training programs, adjusting tactics as necessary to meet goals. Develop and implement data-driven strategies to increase enrollment conversion rates from point of contact to enrollment. Collaborate with Marketing and Communications to drive brand awareness and visibility of Summit and its training offerings to drive quality leads/prospects leading to enrollment. Data Leadership and Process Improvement Drive the organization’s enrollment dashboard to assess performance and drive for improvement, partnering with the Impact Measurement and Evaluation team. Integrate data-informed decision making across the enrollment team driving accountability. Utilize CRM tools and data analytics solutions to track, monitor, and analyze enrollment metrics. Regularly review enrollment data and trends, developing actionable insights to optimize enrollment processes and address challenges. Set and track key performance indicators (KPIs) to ensure that enrollment goals are met, adjusting as necessary based on real-time data Streamline processes on an ongoing basis to drive for efficiency, clarity in roles, and results. Financial Aid, Compliance and Budget Management Ensure that all enrollment practices comply with state and federal regulations, including financial aid policies, eligibility criteria, and institutional standards. Collaborate in the completion of federal reporting (e.g., IPEDS, FISAP, ECAR) Work closely with the Financial Aid office to ensure student packaging process is completed on time. Assist in the decision-making process with the FA Office on Re-enroll and Continuing Education students. Manage and monitor enrollment-related budgets, ensuring resources are allocated effectively to achieve enrollment targets, working with the COO and Chief Financial Officer to ensure accuracy. Communications and Customer Service Develop a high-performing enrollment team, ensuring that all team members are aligned with organizational goals and committed to delivering exceptional service. Build a data-informed team ensuring individuals and team members have the requisite skills to utilize data and make data-informed decisions. Partner with Evaluation as needed. Produce and present reports for executive leadership on enrollment delivering recommendations for continuous performance improvement. Drive a collaborative environment between the Enrollment, Admissions, Financial Aid, and Registrar teams, ensuring an excellent prospect and student experience. Other duties as assigned. SUPERVISORY RESPONSIBILITY This position has one direct report. WORK ENVIRONMENT This job operates in a professional school and office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines PHYSICAL DEMANDS This is a largely sedentary position, requiring the ability to remain stationary for extended periods of time. Extensive use of computer, keyboard and mouse. Must have the ability to sit and stand for extended periods of time; exhibit manual dexterity to dial a telephone, to enter data into a computer; to see and read a computer screen and printed material with or without vision aids; hear and understand speech at conversational levels and on the telephone; speak in audible tones so that others may understand clearly in person and on the telephone; physical agility to lift up to 10 pounds to waist height; and to bend, stoop, walk and reach overhead. POSITION TYPE AND EXPECTED HOURS OF WORK This is a full-time, exempt position under the Fair Labor Standards Act (FLSA). Days and hours of work are Monday through Friday, 8:00 a.m. to 5:00 p.m. This position may require long hours and occasional evening or weekend work. TRAVEL This position requires frequent local travel. National travel is less than 5% each year. REQUIRED QUALIFICATIONS Bachelor’s degree in Business, Education, Marketing, or a related field (Master’s degree preferred). Minimum of 5 years of demonstrated experience in enrollment management. Minimum of 3 years in a leadership role. Proven track record of exceeding enrollment goals in a fast-paced environment, particularly within the context of career and technical education or workforce development. Experience working with CRM platforms, enrollment management systems, and AI-driven tools like Power BI to drive decision-making and enrollment growth. Demonstrated success in recruiting low-income, justice-impacted, and underemployed populations. Strategic thinker with the ability to see the big picture and take proactive steps to drive results. PREFERRED QUALIFICATIONS

Demonstrated experience developing high-performing teams Strong problem-solving skills, with a data-driven mindset to continuously assess and improve the student recruitment and enrollment process. Excellent communication skills, both written and verbal, with the ability to engage and influence internal teams, external partners, and prospective students. Ability to manage multiple priorities, balancing short-term goals with long-term strategic objectives. Knowledge of financial aid processes and regulations, including federal, state, and institutional policies. OTHER DUTIES Please note that this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change at any time with or without notice. AAP/EEO

It is the policy of Summit Academy OIC to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Summit Academy OIC will provide reasonable accommodations for qualified individuals with disabilities. BENEFITS Generous PTO Policy, Including 10 Annual Paid Holidays and 1 Floating Holiday Comprehensive Health, Dental, Vision, Short and Long Term Disability, and Life & AD&D Insurance 401(k) with 4% Company Match effective day one.

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