Marketing Analytics Manager

Marketing Analytics Manager
Columbia, MD, OR Chicago, IL
Full-time ONSITE 4 days per week, WFH Fridays
Competitive salary: $110K-$145K DOE plus 10% bonus

Department: Marketing & Product Development

About the Role:

This high-profile position serves as a critical liaison between the centralized marketing analytics team and institutional marketing leaders. You'll act as a unifying force, synthesizing complex data from multiple sources into actionable insights and narratives that drive marketing strategies and enrollment growth. Working across key performance indicators such as brand health, inquiry growth, and website engagement, this role is pivotal in influencing decisions that impact business outcomes.

If you thrive on solving problems, distilling complex data into clear, compelling stories, and collaborating with diverse stakeholders, this role offers an exciting opportunity to shape the future of marketing analytics for a mission-driven organization. There are no supervisory responsibilities.

Key Responsibilities:

Strategic Analytics Leadership

• Serve as the primary analytics representative for institutional marketing, acting as a point of contact and consolidating insights across functional teams.
• Collaborate closely with analytics experts in areas such as media planning, forecasting, and web performance to identify root causes of performance gaps and opportunities.
• Oversees the application of analytical models and leads advanced studies, including segmentation, business driver analysis, marketing mix modeling, pricing studies, and forecasts. Guides predictive modeling for enrollment projection and media effectiveness, integrating insights into annual business and marketing plans.
• SAS/SPSS and/or other statistical package proficiency. Working knowledge of applied statistical methods including multiple linear and nonlinear regression models, time series analysis, multidimensional scaling and mapping, nonparametric analysis, conjoint, segmentation, factor analysis, and choice based design.
• Lead the charge in diagnosing and addressing challenges within the marketing funnel, emphasizing efficiency and speed in delivering insights.

Data Storytelling and Communication

• Translate complex data into concise, compelling narratives that resonate with institutional leaders, including VPs of Marketing.
• Present regular updates on the state of the business, synthesizing metrics into a top-down narrative supported by robust data.
• Ensure alignment across marketing and institutional teams by communicating findings effectively and facilitating decision-making processes.

Cross-Functional Collaboration

• Partner with institutional marketers to streamline analytics requests and prioritize initiatives.
• Act as a connector between institutional and centralized analytics teams, reducing redundancy and improving efficiency.
• Work closely with teams responsible for forecasting, data governance, and cross-functional analytics to ensure a unified strategy across business units.

Process Improvement and Innovation

• Drive continuous improvement within the analytics function by adopting best practices and innovative methodologies.
• Simplify complex ecosystems of metrics to create diagnostic tools that support quick and effective decision-making.

What Success Looks Like

• Achieving measurable improvements in key KPIs, such as inquiry growth, website performance, and enrollment.
• Delivering clear, actionable insights that inform marketing strategies and drive business outcomes.
• Building strong relationships across teams, earning trust as a dependable point of contact for institutional marketers.

What You'll Need

• Bachelor's degree in Business or Marketing.
• 8+ years of experience in consumer marketing research or related fields, with expertise in survey design, tracking, and advertising research.
• Experience in higher education is a plus!
• Proficiency in statistical software (e.g., SAS/SPSS) and a deep understanding of quantitative research methods.
• Knowledge of some of the following: SAS, SPSS, R, Python, Tableau, Power BI, Looker, Salesforce Marketing Cloud, HubSpot, Marketo, Google Analytics (GA4), Adobe Analytics, Hotjar, Crazy Egg, Qualtrics, SurveyMonkey, Dedoose, Excel (with advanced add-ins like Solver and Power Query), Alteryx, Jira, Asana, Trello, Microsoft Teams, Slack, SQL, Google BigQuery, Snowflake, Nielsen, Comscore, Collibra, Informatica.
• Strong knowledge of analytics, including regression models, segmentation, and forecasting.
• Demonstrated ability to lead research projects from inception to completion.
• Strong problem-solving abilities and a proactive approach to identifying and addressing challenges.
• A balance of strategic thinking and tactical execution, with a focus on delivering results.
• Ability to thrive in a fast-paced, matrixed environment with minimal supervision.
• Extroverts and/or great communicators preferred!

Why Join Us?

• Comprehensive benefits package, including health, dental, vision, life, and disability insurance.
• 401(k) with a 6% employer match.
• Flexible Time Off (FTO) policy and 12 paid holidays.
• Opportunities for professional growth in a fast-paced, innovative environment.

Work Environment

You must live within 50 miles of office locations in Columbia, MD or Chicago, IL

Take the next step in your career by joining a team that values collaboration, creativity, and impact. Apply today!

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